[post_category_link]

Ahead of Mario and Pikachu, which character most represents Japan?

January 24, 2026

goo Ranking posed an interesting question, asking its monitor group to select the characters that best represent Japan. The criteria for selection were not clearly stated, but the main aim seems to have been to find the character that is most popular with the average person on the street.

From a foreign perspective, I’d have selected Pikachu and Mario, plus perhaps Godzilla as internationally recognisable symbols of Japan.

Anyway, here’s a whole gang of Doraemons:

Doraemon

Ranking result

Q: What are the representative characters of Japan? (Sample size=500, multiple answer)

Rank   Votes
1 Doraemon 186
2 Pikachu 160
3 Mario 145
4 Anpanman 116
5 Hello Kitty 112
6 Son Goku (Dragon Ball) 109
7 Totoro 89
8 Gundam 84
9 Godzilla 83
10= Sailor Moon 72
10= Ultraman 72
12 Lupin the Third 69
13 Tetsuwan Atom (Astro Boy) 68
14 Monkey D Luffy (ONE PIECE) 66
15 Edogawa Conan (Detective Conan) 64
16 Hatsune Miku 60
17 Licca-chan (Japan’s Barbie) 48
18 Sasae san 47
19 Momoko Sakura (Chibi Maruko chan) 46
20 Kitaro (Gegege no Kitaro) 41
21 Kumamon 40
22 Funasshi 39
23 Oozora Tsubasa (Captain Tsubasa) 33
24 Rilakkuma 30
25 Rei Ayanami (Neon Genesis Evangelion) 29
26 Hajime Kindaichi 27
27= Gachapin 25
27= Peko chan (Fujiya) 25
29= Arare Norimaki (Dr Slump) 23
29= Link (Legend of Zelda series) 23
31= My Melody 21
31= Ram (Urusei Yatsura) 21
33 Gudetama 20
34 Sonic the Hedgehog 19
35 Mukku 18
36 Tony Tony Chopper (ONE PIECE) 16
37 Jibanyan (Yokai Watch) 15
38= Cutie Honey 11
38= Peanuts Kyoro chan 11
40 Monchhichi 8

Demographics

goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 10th and 12th of January 2018 500 members, 50:50 male and female and aged between 20 and 39 years old, of their monitor group completed a private internet-based questionnaire. No further demographics were given.

Read more on: ,,