Electronic cash most convenient for convenience stores


The oddly-named Softbrain Field Co Ltd (a seller of consumer data collected via users scanning receipts for points) recently conducted a survey into electronic cash usage.

I use my Suica card on my smartphone, and WAON plastic – I’ve tried migrating it to my phone, but I need to input a phone number to register it, but I cannot remember what one I used… I auto-charge my WAON; this feature is that when the balance falls below 3,000 yen, if I use at certain shops, mainly Aeon group companies, it automatically refills with another 3,000 yen. I don’t know if Suica offers that feature on their mobile app, as it has an utterly dreadful interface.

Here’s a WAON train with their mascot dog, although you cannot use WAON to ride a train:

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Electronic cash usage: part 1 of 2

Do you know about 7-11's nanaco electronic money service? graph of japanese opinion[part 1] [part 2]

Macromill Inc recently published the results of some research it conducted into electronic money, in particular nanaco and WAON.


Between the 9th and 10th of April 2007 1,030 members of Macromill Monitor group resident in Tokyo or the three surrounding prefectures completed a private online survey. The group was split exactly 50:50 male and female in each of the five age bands: 20.0% in their teens (between 15 and 19), 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

Even though I have quite an interest in electronic money, I’d only vaguely heard of nanaco, and never of WAON, even though I often shop in their supermarkets. Perhaps the initial launch is limited to the Tokyo area, or perhaps my rather run-down supermarket in the suburbs is way down in the priority list!
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