Bay City Rollers known to a mere 1% of Japanese teenagers


Macromill recently conducted a survey looking at what’s in vogue with teenagers these days, and also looking at what was in vogue with older generations and how well they are known today.

In Q1 you will notice that 卍 (manji) appears – this is the Buddhist symbol which seems to be used by teenage girls these days to indicate someone who is strong or getting into the flow, approximately.

As a Scot, I am shocked that 99% of the youth of Japan is missing out on this:

And two-thirds are missing out on kitty rockers, despite featuring in an advert last year:

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What was in vogue in 2009, and will be in vogue in 2010

Yahoo! Value Insight recently published the results of their look into your 2009 and 2010.


Between the 2nd and 4th of December 2009 1,000 members of the Yahoo! Value Insight monitor panel. The sample was exactly 50:50 male and female, 17.6% in their twenties, 22.1% in their thirties, 19.3% in their forties, 20.9% in their fifties, and 20.1% in their sixties.

My kanji to sum up my year from a work perspective would probably be 鬱, which I’ll leave you to look up. My in vogue items would be masks (not me personally, though) and limited edition snacks – this year it’s not just millions of Kit-Kat flavours, but just about every brand has been pumping out a new limited edition every month. This month alone I’ve bought the following limited editions: milk coffee and sparkling strawberry Kit-Kats, berry Pocky, two different kinds of strawberry Takenoko no Sato, strawberry Pie no Mori, and two other winter chocolates.
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