Women and mobile games: part 3 of 3


This rather huge survey from Kurashi How Labs looked at women and smartphone games.

This final part found a small number of people buying in-game stuff, but even there most just used pocket money. I’ve never paid real money, but my wife borrows all the money I collect from Google Rewards and recently Google Pay cash back to spend on clothes for some dress-up game.

Talking about paying for dress-up games, here’s a screen shot from the grand-daddy of them all, Second Life, featuring two cats sitting in a Japanese style toilet:

Les japonais elegantes 14
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Women and mobile games: part 2 of 3

This rather huge survey from Kurashi How Labs looked at women and smartphone games.

My current game has a handy display of how many days you’ve logged in as you log in, so I can tell you that I’ve been playing for 199 days. The last game I was addicted to, Two Dots, I quit after about a year as I’d basically beaten the game; I’d got three stars on every single level, and there was no new content on the horizon, so I quit.

I’ve seen this game advertised on the monitors in the train, but you probably get put on a list if you download it:


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Women and mobile games: part 1 of 3


This rather huge survey from Kurashi How Labs looked at women and smartphone games and will be published over three days this week.

I’m not a woman, but I’ve currently got just one game on my phone
that I’m hopelessly addicted to! I’m not telling you how long I waste every day on it, but most of the play time is either at home or on the train to and from the office.
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One in five Japanese internet users have a tablet computer

Do you currently have a tablet computer? graph of japanese statisticsLifemedia Research recently conducted a survey into tablet computers. This is the sixth time they have conducted this annual survey; last year 18.8% of the sample owned a tablet, so ownership has grown, but of the non-owners, 46.0% last year wanted one, whereas this time the interest has dropped to 38.5%.

Demographics

Between the 26th of December 2014 and the 7th of January 2015 2,400 members of the Lifemedia research panel completed a privagte internet-based questionnaire. The sample was exactly 50:50 male and female, and exactly one-sixth in each of the age bands of twenties, thirties, forties, fifties and sixties.

I recently got a free wifi-only eight-inch LG G Pad from my cable provider, but I’ve only actually used it once to update the software! My wife has rarely used it too, and her main use of the PC involves Flash applications, so I think the device will be gathering a lot of dust.
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Tablets most often used for consuming video on the sofa

Android tablet users, what smartphone do you use? graph of japanese statisticsMobile Marketing Data Laboratory recently conducted a survey with a lot of useful data points, looking at tablet device issues.

Demographics

Between the 18th and 20th of June 2013 568 members of the MMD research panel who were also users of both tablets and smartphones completed a private internet-based questionnaire. The ages were between 20 and 59 years old, but no further information was provided.

There’s a lot of great data here that I’ve been hoping to get my hands on for a while. Over 20% of Android tablet users being iPhone owners is not a surprise to me; given that the iPhone is the biggest-selling smartphone in Japan it is statistically quite normal (I think!) that there is such a split. However, I would like to know why iPhone users chose an Android tablet, or did Android tablet users choose the iPhone? At a guess, I would say that price would be the deciding factor, but I wonder how many of those choosing an Android did have a significant investment in iTunes and app purchases? Perhaps next time we can get answers to these questions.
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Mobile device ownership and usage

japan.internet.com recently reported on goo Research’s 8th regular look at mobile devices.

Demographics

Between the 10th and 13th of June 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 13.5% in their teens, 15.8% in their twenties, 21.7% in their thirties, 17.3% in their forties, and 31.8% aged fifty or older.

In Q1SQ, I am disappointed that they did not have a separate answer for watching video; I suppose “web browsing” would cover everything from common or garden surfing to watching free content on YouTube and also paid content on Hulu and the likes, but to see data on usage of subscription services in particular on tablets would be illuminating.
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Game app usage and in-game purchases in Japan

Have you ever bought in-game items for smartphone or tablet game apps? graph of japanese statisticsjapan.internet.com reported on an interesting survey from goo Research looking at smartphone and tablet game apps.

Demographics

Between the 28th and 30th of May 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 54.0% of the sample were male, 13.4% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.3% in their forties, 14.8% in their fifties, and 17.9% aged sixty or older.

I have spent exactly zero yen on in-game purchases; the two games I play that have such features play perfectly well without any extra contributions.
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Japanese taking tablet security more seriously

This recent short report from japan.internet.com on a survey by goo Research into IT device security, the second time they have conducted this survey, the first being in November 2012.

Demographics

Between the 7th and 12th of March 2012 1,033 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.9% aged fifty or older.

Here’s a scam virus advert on a tablet:

Ads for scam Android antivirus. No, Android isn't like Windows at all...

I seem to remember translating the previous survey, but I cannot find it on the site. Perhaps I got half-way through and decided it wasn’t interesting enough to be published?

Anyway, I’m curious why tablet security is increasing but smartphone staying static. One factor in the tablet rise is no doubt due to Android increasing market share, and curiously enough if all the extra 36 tablet owners in Q1SQ were non-iOS users, and all of them used security software, then the rise from 42.1% to 55.2% is explained, but I’m sure that’s just a numerical fluke.
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Android closing the gap on Apple in tablet OS

Would you like a tablet? graph of japanese statisticsjapan.internet.com recently reported on the seventh regular survey by goo Research into mobile devices, with the focus this time on tablets.

Demographics

Between the 4th and 9th of March 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.5% in their teens, 15.8% in their twenties, 21.4% in their thirties, 17.4% in their forties, and 32.0% aged fifty or older.

I really do feel that tablet use is increasing; on my commute there is invariably at least one person using a tablet, and the most common uses appear to be general surfing or reading. Today I say my first person running LINE chat(more…)

Smartphone and tablet market share in Japan

Who is the maker of the tablet you use the most? graph of japanese statisticsJust a quick pair of statistics for today, taken from the article by japan.internet.com on the SmartPhone Contents Report Vol.04 by Video Research Interactive.

Demographics

Between the 8th and 12th of February 2013 21,789 internet users completed an internet-based questionnaire. For the final report, the data obtained from the survey was weighted according to Ministry of Internal Affairs and Communications statistics on internet users in 2011.

Sadly, my employer does not make it into either of the lists…
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