The Guardian loves me!

I just noticed a visitor coming via The Guardian (a UK daily broadsheet), and it seems that on their Japan page, down the left-hand column is a list of useful Japan-related links, where I find myself in the company of not just political parties and the serious press, but also Read more…

A quick apology

Apologies to anyone who tried to access the site yesterday – just before bedtime I updated a plugin without testing it, and it broke my blogging software, making the site bascially unavailable for the whole day. Normal service has now (hopefully) been resumed.

A to Z of Japan facts and figures from 2007

With the end of the year approaching, let’s look back at another year of What Japan Thinks and highlight some of the more interesting facts and figures I have learnt about this year through the many surveys presented on this blog. So, without further ado, here are 26 statistics from 2007. Click through the link after the data to view the original post.


Almost a third of those who have seen a search term on a television advertisement have actually performed a search for it.

Billy Blanks

Over 99% of women between 20 and 49 has at least heard Billy Blanks’ name.


Star Wars is men’s all-time favourite movie, Pirates of the Carribean women’s.


Just 1.4% of surveyed users access the internet from home via a bog-standard telephone analogue dialup line.


27.6% of Japanese keep a full bath-tub of water just in case of earthquakes.

brainscannr launches!

Just yesterday I launched a new web site, To explain what it is, here’s what my average visitor looks like: Oops, my readers look none too happy… There’s a couple of Easter Eggs hidden there (that’s not one of them, honest!), with more being added as I think of Read more…