Yahoo! Japan’s top searches of 2013

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Yahoo! Japan released on the 25th of November 2013 their top searches in various categories for the year to the end of October. Here I will present just the top five in the various categories.

If you want to find out more about the various things, well, just search for it!
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Viewing adverts on mobile phones

Have you ever seen ads in search results or web sites? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into viewing advertisements on mobile phones, the second time this regular survey has been conducted.

Demographics

Between the 11th and 13th of October 2011 1,091 mobile phone-owning (including smartphone) members of the goo Research online monitor group completed a private mobile phone-based questionnaire. 60.7% of the sample were female, 4.0% in their teens, 25.5% in their twenties, 39.0% in their thirties, 23.3% in their forties, and 8.2% aged fifty or older.

I don’t browse anything outside of docomo’s walled garden on my mobile, but even that bungs an ugly animated gif at the top of the home page.
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Smartphone voice search usage in Japan

With the launch of the iPhone 4S the issue of voice search has become rather a hot topic. This survey from goo Research and reported on by japan.internet.com was however conducted before the launch of the device.

Demographics

Between the 30th of September and the 4th of October 2011 1,091 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.8% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 12.1% aged sixty or older.

The introduction to this survey reports that first off the mark was Microsoft following their purchase of Tellme in March of 2007, which they then added to Windows Mobile 6.5 in 2009. Next, Google introduced voice search in 2010 for Android v2.2 (Froyo), and finally Apple introduced Siri to the recently-released iPhone4 S after buying out Siri in 2010, although Siri had initially offered their app on the iPhone 3GS at a date that I cannot determine right now. Perhaps someone can ask Siri when she was born?

Here’s docomo advertising Android starring Ken Watanabe as a tablet – the voice search appears at the very end.


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Almost two in five think social search is fun, useful

What do you think of friend's shares in search results? graph of japanese statisticsWith both Google and Bing getting into social search by highlighting pages that have been shared or otherwise flagged by friends, goo Research decided to look at that subject, in a report published by japan.internet.com.

Demographics

Between the 28th of June and the 3rd of July 2011 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.5% in their fifties, and 12.1 aged sixty or older.

If you’d like to see more of what I like in social search, and if you use Google, I just discovered today that I have had an invite for Google+. If you too are in, my profile is here. Perhaps I should add Google+ to my sidebar along with Facebook.
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Only one in eight have bought through search ads

Have you ever bought goods or services through search ads? graph of japanese statistics
Have you ever bought goods or services through search ads?The latest mini report from japan.internet.com on a goo Research survey was this one on the 15th regular look at internet advertising.

Demographics

Between the 21st and 24th of June 2011 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.0% in their twenties, 21.3% in their thirties, 16.3% in their forties, and 28.0% aged fifty or older.

Despite having contextual adverts myself, at these points I always do recommend people run an advertisement blocker. My favourite is AdMuncher (affiliate link); it comes with a 30 day free trial so you can see how it works. I love it for the simplicity and that it works with every browsers, so block a URL once and it disappears from everywhere.
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Almost half have searched keywords from ads on their phones

Was your advert keyword search info useful? graph of japanese statisticsWith many television advertisements and posters showing you keywords to search for for further information or to see continuations of the story, goo Research, in conjuction with japan.internet.com, conducted their 69th regular mobile survey, this time looking at mobile advertising, with the focus on these search keywords.

Demographics

Between the 8th and 11th of April 2011 1,089 mobile phone-using members of the goo Research online monitor group completed a private mobile phone internet-based questionnaire. 55.6% of the sample were female, 4.3% in their teens, 24.7% in their twenties, 35.0% in their thirties, 26.0% in their forties, and 10.0% aged fifty or older.

The last internet keyword I searched for was just a few days ago for 5???, go man neko, 50,000 cats, but it was on PC, not mobile phone. The advertisement was this:


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Majority regularly check adverts in search results

How often do you look at search results contextual advertisements? graph of japanese statisticsgoo Research recently performed their 14th regular survey into internet advertising; this is their first reported survey since the earthquake, and it was noted that people living in certain of the affected areas were excluded from the survey.

Demographics

Between the 22nd and 24th of March 2011 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 17.1% in their teens, 18.5% in their twenties, 20.9% in their thirties, 17.0% in their forties, and 26.6% aged fifty or older.

Despite Google constantly updating their AdSense system to make it more attractive for clickers, and despite my traffic steadily rising, but allowing for the yen depreciation, for the last three years my income has remained sadly flat. I do have contextual adverts in my custom search, but I think most of the people searching my site fall into the “almost never look at them” demographic!
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Seven in ten Japanese have clicked search adverts

Have you ever clicked an advert in search results? graph of japanese statisticsThis latest survey into internet advertising, from goo Research and reported on by japan.internet.com, their 10th regular survey on the topic, didn’t ask (or didn’t report) the one question I want to hear the results to, whether or not people run ad blocking software.

Demographics

Over the 16th and 17th of March 2010 1,062 members of the goo monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.8% in their thirties, 16.4% in their forties, and 27.2% aged fifty or older.

My wife runs the Rakuten toolbar, which gives you one Rakuten search point (I’m not sure exactly how they work) when you use the toolbar to search, but the result page that comes out has almost the whole first screen full of text adverts, often for sites that appear in the natural results the next screen down. It all seems a bit of con to me, and I should really tweak Ad Muncher so it hides them all!
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Most Japanese find mobile search reasonably useful

How often do you do word search on your mobile phone? graph of japanese statisticsUnfortunately what this survey by Marsh Inc and reported on by japan.internet.com into mobile search omits is what search provider people are using, but still it is quite interesting to see what people are searching for.

Demographics

Between the 17th and 19th of February 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 1.7% in their teens, 18.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I’ve only had a fleeting experience with the default search engine built into docomo’s iMode, but it was pretty terrible. Now I directly use Google and its iMode front-end, although it’s barely once a month that I use it, and then it is always for “<restaurant name> coupon”, which usually gives me a hit in one of the top three entries.
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Yahoo! Search pulling away from Google; Bing nowhere

Recently iBridge Research Plus conducted a survey, reported on by japan.internet.com, into search engines.

Demographics

On the 5th of February 2010 300 members of the iBridge monitor group completed a private internet-based questionnaire. 51.0% of the sample were female, 18.7% in their twenties, 33.3% in their thirties, 26.3% in their forties, 12.7% in their fifties, and 9.0% in their sixties.

I’d never heard of 百度, Hyakudo before, but a Google (what else!) search informed me that it’s actually read Baidu, the Japanese version of China’s top search engine.
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