Characteristics of a sickly cute “burikko”

The slang word “burriko” doesn’t easily translate – “dumb blonde” would be an insult to dumb blondes, as this list of the stereotypical characteristics of a burikko demostrates.


From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Some of the list below is difficult to translate into English as it depends on Japanese speech patterns, but I hope you get the picture!

On the television, the ultimate burikko is the rather irritating (and appropriately blonde) Rola. Here she is doing her usual schtick: