Facebook makes you go bald, or something like that


Baldies, what do you use for a profile photo on SNS? graph of japanese statisticsGinza HS Clinic recently released a bit of curious survey that tried to establish a link between going bald and SNS. Some of you might remember a similarly dodgy survey from them (and headline from me!) from a couple of months back.


During the month of April 2013 400 male members of the Rakutan Research online monitor group completed a private internet-based questionnaire. The sample consisted of 200 men who self-identified as going bald and 200 who had a full head of hair. Furthermore, 20.0% of each group were in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% in their sixties.

Talking of slapheads, not surprisingly there is a Facebook group for photos of hot bald men. There is also this bald women group too; Google tells me the Arabic means “Shaved head women Salaat”. Coincidentally, the Japanese word “Salatto” means “sleek, smooth”, just like after a shaved head…
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Coping with the Japanese summer

What effect does drinking cold drinks have on your body? graph of japanese statisticsRakuten Research recently looked at summer heat countermeasures.


Over the 14th and 15th of June 2013 500 members of the Rakuten Research monitor panel completed a private internet-based questionnaire. The sample was 50:50 male and female, and the ages of both sexes were 50:50 twenties and thirties.

I am under the impression that sweating is a good way to if not cool off, at least feel better, so having hot drinks (when inside) or something spicy must be a good way to counteract the heat. As I’ve said at least twice before (perhaps I should try to get an affiliate account to make some money off this?), I’ve also started wearing AIRism from Uniqlo, and it quite nicely prevents the horrible sticky, sweaty back feeling I normally get wearing just a shirt.
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Going bald makes you gay?

A rather controversial headline, but that’s the message I think this survey from Ginza HS Clinic (not surprisingly, a hair restoration clinic), conducted in conjunction with Rakuten Research, into balding and mental health.


During the month of April 2013 400 male members of the Rakutan Research online monitor group completed a private internet-based questionnaire. The sample consisted of 200 men who self-identified as going bald and 200 who had a full head of hair. Furthermore, 25.0% of each group were in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% in their fifties.

In the article, written by the PR team at the Ginza HS Clinic, they definitely wanted to give the impression that going bald made one effeminate, with Q2 being described as such, illustrating, they said, that going bald increased the use of girly beauty products. However, I thought that male-pattern baldness (this type is highlighted in the article) was due to an excess of testosterone, a point on which the literature seems to back me up. I was going to post an advert for shampoo that seemed rather dubious, with four suited men bursting in on a guy having a bath, but I couldn’t find it. Instead I came across this new-to-me advert for medicated shampoo.

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Quarter of docomo users to switch carrier for iPhone, another third waiting for docomo iPhone

Are you planning to buy an iPhone? graph of japanese statisticsRakuten Research recently published a short look at docomo users’ views on docomo’s summer 2013 models; for your reference, here is the official docomo press release.


Between the 16th and 18th of May 2013 400 existing docomo mobile phone or smartphone customers who were investigating changing phones some time this year completed a private internet-based questionnaire. 200 people in the survey used Android smartphones, and 200 used feature phones.

I think I’ll give this summer’s models a miss. Almost everything is 5-inch screens, which is far too large for my pockets!
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Older Japanese men and housework

How often do you wash clothes? graph of japanese statisticsjapan.internet.com recently reported on a survey by Rakuten Research into older men’s awareness of housework.


Over the 16th and 17th of May 2013 400 male members of Rakuten Research aged between 50 and 69 years old completed a private internet-based questionnaire. Exactly 25.0% were in each age band 50 to 54, 55 to 59, 60 to 64 and 65 to 69 years old. Furthermore 40.2% were retired, and 69.5% appear to be married.

For my own part, I manage about an hour of housework per weekday, usually doing some shopping on the way home, washing the dishes and folding up the drying. At the weekends, it’s probably closer to two hours as I help with hanging up the washing and airing the quilts.
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Thoughts on divorce in Japan

infoseek Research and Rakuten Research (not sure of the connection between the two companies) carried out the following survey regarding people’s views on divorce. They interviewed 1,852 married or divorced people aged from 20 to 69 in April of last year. (Actually, the survey was part of a larger one on general lifestyle issues, and this report chose to highlight the divorce aspect.) The statistic of 30% of young people marrying due to a bun in the oven is rather eye-opening.

First, people were asked the reason for resolving to get married. The top answer was “No particular reason”, at 24.2%; next was worrying about getting left on the shelf and other age-related concerns at 23.4%. 14.1% said because they’d been going out for so long, and 12.5% was for some other reason. Where the other 25.8% went is not noted, but in the “other reason” category, answers like “Because I like… partner or the concept of marriage, I don’t know – Japanese is sometimes vague!” and “I want to live together with my partner” and other forward-looking statements were in the majority. Looking at individual age groups, 30.3% of those in their twenties had their hands forced by the necessity of a shotgun wedding! Note that in Japan, children born out of wedlock is still less than 10% of the total births.

Now on to divorce: the raw figures are as follows.

Q: Have you ever thought about divorcing your current partner?

Thought about it before31.1%
Currently thinking about it5.7%

Looking at the figures in detail, considering those who are currently and have previously thought about divorce as one, only 29.4% of men have, whilst 43.1% of women have. Looking at those currently thinking about divorce by age group for each sex, the peaks are for early thirties men, at 10.3% and late forties women at 9.2%.

Q: For those who have thought about divorce, for how long have you thought about divorcing your current partner?

 All (N=626)Male (N=232)Female (N=394)
Up to six months8.9%3.9%11.9%
Six months to one year11.7%9.5%12.9%
One to three years17.3%15.9%18.0%
Three to five years12.3%13.8%11.4%
Five to eight years10.7%12.9%9.4%
Eight to ten years8.5%11.2%6.9%
10 to 15 years12.9%13.8%12.4%
15 to 20 years7.5%8.6%6.9%
20 to 25 years5.4%6.0%5.1%
25 to 30 years4.2%3.4%4.6%
Over 30 years0.6%0.9%0.5%

The above table seems to show that women have thought about divorce for a shorter time on average than for men, but the exact reason for this is not hinted at within the article.

As can be seen from the table below, the biggest reason for thinking about divorce is a personality clash, at 45.0%, followed by problems with parents or relatives at 22.0%, and living together causing mental problems at 21.1%. Amongst those aged 40 and over, the personality clash issue is especially large.

Q: For what reasons did you think about divorce? (Multiple answer)

Personality clash45.0%
Problem with parents or relatives22.0%
Living together causing mental problems21.1%
Disagreements about money sense19.3%
Disagreements about lifestyle19.2%
Disagreements about sex18.2%
Wanting to be alone14.2%
Disagreements about interests12.9%
Problem regarding children12.0%
It was a mistake getting married11.8%
Loans or wasteful habits8.9%
Partner’s personality changed8.8%
Partner’s unfaithfulness8.6%
Domestic violence6.5%
Changed jobs5.8%
Cannot go out freely5.4%
Drinking problem5.3%
Get away from children3.8%
Religion or ideology problem3.0%
Met someone else2.2%
Didn’t receive any spending money2.1%
Don’t want to return home1.6%

Looking at why people don’t get divorced, one reason that splits the sexes is the concern of the effect on a child having just a single parent. 48.3% of men versus 38.3% of women felt this to be a concern, perhaps reflecting the usual outcome of custody issues, namely that children tend to end up with the mother (my personal opinion, not mentioned in the survey analysis). Similarly, 23.3% of men would hate to be separated from their kids versus 15,5% of women.

Q: For what reasons did you suppress your desire for divorce? (Multiple answer)

Couldn’t survive financially22.7%5.6%32.7%
Living alone is lonely8.5%9.1%8.1%
Pitiful for a child to have a single parent42.0%48.3%38.3%
Parents or others opposed to divorce6.4%6.0%6.6%
Other people think we should be together2.1%2.2%2.0%
Must keep up appearances17.4%20.3%15.7%
Partner couldn’t live without me9.4%8.6%9.9%
Partner couldn’t live alone12.9%16.8%10.7%
Would hate to be separated from children18.4%23.3%15.5%

Thinking about how long it will be until they are divorced, 50.2% thought within a year, and 22.3% within half a year (so 27.9% are between six to twelve months). It’s not clear if the sample size are just those currently thinking of divorce, but that may be correct.

Questioning the whole sample of 1,852 people regarding bringing up the subject of divorce, 80.5% thought women should bring it up, but only 51.9% thought men should. In addition, 69.0% thought they should bring up the topic themselves, whereas 17.8% said it was their partner, and 13.2% of the time both sides brought up the topic round about the same time. This last sentence is unclear – it might refer to in cases of those who are divorced or thinking about divorce, but the question uses the present tense.

Q: For those of you divorced, what did you do with your wedding ring?

Just kept it27.9%
Threw it away24.9%
Returned it to partner15.7%
Sold it5.1%
Gave it to someone else2.0%
Had it remade into other jewelry2.0%
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Japanese mobile users climbing out of the walled garden

A new research company to me, Rakuten Research, carried out this recent survey on the use of mobile contents and services, the 18th time they’ve carried it out, but the first time I’ve heard of it!

The survey was carried out at the start of this month amongst Rakuten Research’s monitor group; 2,460 people were selected, almost exactly 50:50 of each sex, with 2,074 of them (86.4%) being mobile phone users from the four main networks, DoCoMo, au, VodaFone and TU-KA. Unless otherwise noted, the sample size for questions are these 2,074 mobile phone users. The main areas of the survey was to find out about the use of “full browsers”, meaning mobile phone browsers that can view PC-based contents, the views on mobile phone information leakage, and communications with eldery parents. However, they have split the results reporting into two articles, so this report is about full browers only. Note that I have translated another survey regarding full browsers.

Q1: Have you used a full browser on your mobile?

All (N=2,074)9.5%
Male (N=1,042)12.5%
Female (N=1,032)6.6%

Q2: For those answering yes to Q1, within the last month, what sorts of web sites have you accessed with the full browser? (Sample size=202, multiple answer)

Search or portal site46.0%
News or general info site37.1%
Traffic, maps or travel26.7%
Bulletin board18.3%
Single-function service (dictionary, translation, etc)10.4%

Q3: For those answering yes to Q1, after using the full browser, how has your frequency of access to mobile phone-targetted sites changed? (Sample size=202)

Hardly ever access previously-used mobile sites35.1%
Frequency of access of mobile sites has decreased13.4%
Frequency of access of mobile sites has not changed42.1%
Frequency of access of mobile sites has increased9.4%

Q4: For those answering yes to Q1, after using the full browser, how has your frequency of access to mobile phone-targetted pay sites changed? (Sample size=202)

Now never access previously-used paid-for mobile contents47.0%
Amount spend on paid-for mobile contents has decreased15.3%
Amount spend on paid-for mobile contents has not changed30.2%
Amount spend on paid-for mobile contents has increased7.4%

Q5: What issues might crop up (or have cropped up) as a result of using a full browser? (Sample size=2,074, multiple answer)

Packet charge increase60.8%
Phone screen size too small44.3%
Corrupted character encodings or screen layout broken28.1%
Few usable features25.9%
Worry about viruses or accessing dodgy sites25.5%
Response from web servers slow25.3%
Poor usability20.6%
Cannot view Javascript or Flash-based high-spec sites15.9%
No particular problems or worries19.2%

Finally, the trends of usage patterns of various major features of mobile phones were investigated. For each of the main functions of the phone, each respondent was asked if they had used it within the last month. Looking back at the historical data the following trends can be seen:

  • Picture mail usage has increased from 36.4% to 40.5% in the last two months
  • Bar code and QR Code scans are up from 17.6% to 21.5%
  • Infrared usage also up from 14.4% to 16.6%
  • Usage of all other features up, but none very significantly
  • However, electronic money feature usage is still less than 2%
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