Twitter Japan statistics: one in three tweeting daily, two-thirds joined this year

When did you start using Twitter? graph of japanese statisticsI’ve read a few recent news stories stating rather high user levels for Twitter in Japan that I did find quite difficult to believe, but here is a report from japan.internet.com on a survey by Point On Research into Twitter usage that backs up the data, although note that this survey is of mobile phone users with unlimited data plans.

Demographics

On the 22nd of June 2010 800 heavy users of mobile phones completed a mobile phone-based questionnaire. The sample was 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

Note that the figures given here for usage patterns are comparable with a US-based analysis of Twitter data from last year.

As I hope you have noticed on my sidebar I’m on Twitter. I’ve tried using it from my mobile phone, but it costs me a little over 100 yen just to load a single page! I do one auto-post per day through my blog, then an occasional manual tweet. I think that as I’m an irregular tweeter replies too are rather irregular.

Finally, at least one candidate in the upcoming election is using Twitter (or should that be Barker?):

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iPhone and iPod Touch users and the iPad

How many applications have you got on your iPhone, iPod Touch? graph of japanese statisticsWith Apple’s iPad to go on sale from tomorrow in Japan, this recent survey from Point On Research and reported on by japan.internet.com takes a timely look at what iPhone and iPod Touch users think about iPhone applications and the iPad.

Demographics

On the 25th of May 2010 800 heavy mobile phone users who were members of the Point On monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and 25:25:25:25 teens, twenties, thirties and forties.

I’m surprised at the low number of iPod Touch users. Around about 5% might be a fair number for iPhone users alone, but from my observations in the train to work there appears to be more iPod Touch users than 5%. However, Point On Research do seem not to cover the iPhone demographic well, as in other surveys the percentage of SoftBank customers has been low, but I don’t know what would cause a drop (assuming I’m not just overestimating!) in iPod Touch users.

In Q2, the entertainment category probably covers silly trick applications like the multitude of fart apps and the like.
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One in three Japanese mobile users addicted

How addicted to your mobile phone do you think you are? graph of japanese statisticsA recent survey from Point On Research, reported by japan.internet.com, into mobile phone addiction levels found a high level of self-reported addiction amongst the young heavy users that make up their monitor base.

Demographics

On the 11th of May 2010 800 members of the Point On monitor group who were heavy users of mobile phones completed a private mobile internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

On weekends I can go the whole day without touching my phone, but at work since I’m not allowed to take my mobile into my office, when I have a toilet break I have a peek, but unless there is mail waiting, it is no more than pressing a button on the case to see if it buzzes.
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Over one in four mobile Flashers pay for it

What is your mobile wallpaper currently set to? graph of japanese statisticsAlthough the survey is biased towards heavy users of mobiles, this recent survey from Point On Research into mobile wallpaper found a quite high percentage of people willing to pay for dynamic wallpaper.

Demographics

On the 23rd of April 2010 800 heavy users of mobile phones complted a private mobile phone-based survey. The sample was 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties. The exact definition of “heavy user” is not given, but I would imagine as a start it is people who max out their all-you-can-use data plans.

Note that Q1 indicates a bias away from SoftBank and toward au mostly – the usual split is around 45:30:20:5.

Funnily enough, today I saw an ad on my mobile phone and wanted to download a free Sento-kun 3D animated wallpaper, but my ancient phone cannot support it!

Note that wallpaper can function as both a backdrop and an animated screensaver, which explains to some extent the significant amount of Flash.
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Mobile phone discount coupons in Japan

What is the main reason why you don't use mobile phone coupons? graph of japanese statisticsNot discounts for mobile phones, but discount coupons accessed through mobile phones was the topic of this recent survey from Point On Research and reported on by japan.internet.com.

Demographics

On the 13th of April 2010 800 heavy users of mobile phones completed a mobile phone-based questionnaire. The sample was 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’m not a heavy user of my mobile phone, so my excuse for not using them, that the packet charges are more than the savings, does not apply to the heavy users who are probably all on unlimited use. Most of my coupons come from the computer-based internet or free papers.
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Mobile email extremely popular

How many emails per day do you send and receive? graph of japanese statisticsDespite this survey from Point On Research into mobile phone email targeting heavy users of mobile phones, reported on by japan.internet.com, the figures for emailing are quite impressively large! You may also want to cross-reference the results with another survey last month also from Point On Research with a similar demographic that showed very little mobile voice usage.

Demographics

On the 30th of March 2010 800 heavy users of mobile phones completed a private mobile internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I send and receive probably around 10 emoji-ridden emails per day, three to five from me, about four to six incoming, I would estimate. I usually do reply as soon as I can, except on the train home as I’m too busy translating these surveys to distract myself with a reply! It would have been interesting to see a cross-reference between the number of emails and the pattern for replying to them.
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Voice calling not very popular in Japan

How often do you talk on your mobile phone? graph of japanese statisticsDespite all of the mobile carriers offering free calls to family, this recent survey conducted by Point On Research and reported on by japan.internet.com into mobile phone voice calls found that despite family being the favourite destination for calls, the frequency of calling was quite low.

Demographics

On the 16th of March 2010 800 heavy users of mobile phones completed a private mobile internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’m one of the ones with the free family calls who only makes a voice call about once a month or so, instead we use about three to six emails a day to communicate – email is also free, of course.

How often do you talk on your mobile phone?

View Results

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Mobile phone straps in 2010

How many straps do you have attached to your mobile phone? graph of japanese statisticsIt feels like ages since I’ve had the opportunity to flog you tat feature high quality wares from Strapya, so I make no apologies for littering this post with affiliate links, but please follow them anyway as Strapya do sell some strange stuff… Anyway, the survey in question was from Point On Research and reported on by japan.internet.com and looked at the matter of mobile phone accessories, looking at straps in particular.

Demographics

On the 5th of January 2010 800 mobile phone users completed a mobile phone internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’ve not recently changed any straps on my mobile, but mostly due to neither my wife nor I upgrading phones.

I don’t know why I keep promoting Strapya as I make almost zero money out of it, just a few dollars a month or so…
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Mobile SNS – game-centric sites gaining on mixi

Which mobile SNS do you use the most? graph of japanese statisticsThe granddaddy of Japanese SNS, mixi, seems to be losing ground in the mobile phone world, faced by the challenge from casual game-centric SNSs, according to the results of this survey from Point On Research and reported on by japan.internet.com into mobile Social Networking Services (SNS).

Demographics

On the 9th of December 2009 800 mobile phone user completed a private mobile phone-based survey. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

The two challengers to mixi are currently involved in a battle over an incredibly tedious-looking fishing game that GREE make the centre-piece of many of the television spots, as can be seen below:


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Answering mobile phones in Japan

This recent survey from Point On Research and reported on by japan.internet.com looked at the rather interesting issue of answering mobile phone calls.

Demographics

On the 24th of November 2009 800 mobile phone users completed a private mobile internet-based questionnaire (I think). The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

Note that just about all mobile phones in Japan will display the calling number, and if the caller is registered in the phone book the name will also display, which I guess is a pretty standard mobile feature all over the world! Calls from public phone boxes will display as number unknown, as well as people who dial a prefix to hide their caller ID.

For unknown numbers, there are a few databases of nuisance callers for you to check. The fastest way I find is to type the number straight into Google with no spaces or hyphens, and if a match (in Japanese of course!) comes up from one of these databases you can know it’s an unsolicited call. I’d give you a URL or two, but I don’t have them bookmarked as I always use the search method!
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