Old folks and cars in Japan

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Have you ever had a car accident while driving? graph of japanese statisticsNeo Marketing recently conducted a survey, reported on by japan.internet.com, into seniors and cars, targeting the over 60 age group.

Demographics

Between the 16th and 20th of May 2013 500 male and female car licence holders between the ages of 60 and 79 years old completed a private internet-based questionnaire. The respondents were drawn from Neo Marketing’s monitor panel, presumably.

I think the Daihatsu system (Toyota also has the same feature?) has an excellent feature that detects trying to run over a curb or block when starting to move, to assist people who would otherwise mash the wrong pedal and drive through a shop window and other such accidents that we often hear of.

I don’t like many of the collision avoidance advertisements, though, as they seem to suggest that one doesn’t really need to pay much attention when driving.
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Two in five young Japanese women need a social detox

Have you ever felt that using SNS is bothersome? graph of japanese statisticsjapan.internet.com reported on a recent survey by Neo Marketing into the true feelings (honne) of SNS users and found rather a lot getting a bit tired of the social grind.

Demographics

As with most non-goo Research surveys, the demographic information was lacking; 1,000 SNS users of both sexes between the ages of 20 and 49 completed a (presumably private) internet-based questionnaire at some unspecified date.

I keep my SNS usage to a minimum; indeed, my wife uses my Facebook account more than me, every day checking up on a few people to see what they are up to, whereas my usage is 99% automated reposts of this blog. I am more active on Google Plus, but as I find nothing wrong with just ignoring people (sorry, that’s just my character!) it never gets too burdensome.

Regarding Q3 and the dissatisfaction of getting requests from unknown people, I believe that when you sign up with Facebook and enter where you live, Facebook prompts you with a list of people nearby, so I occasionally get requests from Facebook newbies who live in the same town and probably think it would be cool to have a foreign friend. I, of course, just ignore them.

The article also had a quote from the head of a psychiartric clinic in Tokyo, saying that they are seeing a few patients having stress from work through SNS, which they have termed “social harrassment”. The doctor recommended taking a break from SNS now and again, and suggested avoiding it just before bedtime and/or Sundays.
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Android beats iPhone for users, loses for upgrade desire

Which smartphone OS are you most looking at upgrading to? graph of japanese statisticsjapan.internet.com recently reported on a survey conducted by Neo Marketing into smartphones.

Demographics

Over the 26th and 27th of September 2012 500 smartphone users between the ages of 20 and 59 chosen by some unstated method completed an internet-based questionnaire. No further demographics were given.

I spent some time today with my wife looking for an upgrade from her dumb phone to a smartphone. She seemed quite taken by the LG Optimus G, which does has impressive stats, and I wonder if she was actually unconciously influenced by the advert that’s running on the TV, as she says the guy 11 seconds in has a lovely smile, but she didn’t realise that was advertising the same phone as the one she was eyeing up.
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