Most Japanese bothered by walking smartphone fiddlers

Are people who use their smartphones while walking a nuisance? graph of japanese statisticsMobile Marketing Data Laboratories recently conducted a survey into a minor social problem that has grown along with smartphone usage, that of using one’s smartphone while walking.


Between the 13th and 15th of November 2013 558 members of the MMD Labo monitor group completed a private internet-based questionnaire. All the people were smartphone users, and the demographics say that the sample was aged between 20 and 59 years old, but looking at Q1 I can see that 18 and 19 year olds, and those 60 or older were also questioned. No further demographic information was provided.

Talking of walking with smartphones, Japan Times recently stretched the definition of “news” rather too far with the author of this piece suggesting that negative press about walking with smartphones was a plot by Japan Inc. to spoil the iPhone 5s and 5c launch.

I don’t believe in coincidences. From Sept. 20, NTT Docomo, Softbank and au all began selling Apple’s newest-model iPhones, and I suspect the big difference is that foreign brands are threatening to expand their dominance of the market. So behind this wave of complaints is wounded national pride and concerns that Japanese firms are being nudged out of their own (very lucrative) market.

What a load of nonsense, but sadly reflective of the current editorial bent of newspaper, and also not the worst nonsense they have printed under a “news” headline.

Two in three feature phone users upgrading to a smartphone

Which kind of mobile phone upgrade did you do? graph of japanese statisticsMobile Marketing Data Laboratory recently published a very interesting “fixed point” survey regarding mobile handset purchasing. I’m not sure exactly what a “fixed point” is; it might be referring to this being a regular survey?


Between the 11th and 15th of October 2013 995 members of the MMD Labo monitor group completed a private internet-based questionnaire. All of them had purchased a mobile phone between April and September of 2013, and all were aged over 18 but under 65 years old, but no further demographics were given.

Note that regarding Q1SQ2, docomo only sells the newer iPhones 5s and 5c, yet even though they only came out on the 20th of September, they made up nearly 20% of docomo’s sales in just 5% of the half-year measured! They also made up nearly 25% of SoftBank’s sales, but that could be explained by people holding off upgrading until the new model came out.

Just 11% interested in a Microsoft Surface Pro 2

Do you want to buy the Surface Pro 2? graph of japanese statisticsFollowing on from a look at Apple iPad Air and mini Retina Display devices, Mobile Marketing Data Laboratories followed up with the Microsoft Surface 2 and Surface Pro 2.


Over the 25th and 26th of October 2013 2,204 members of the MMD Labo monitor group completed a private internet-based questionnaire. All of the sameple were over the age of 15, but further demographics were not forthcoming.

Nokia have also recently announced a Surface 2 tablet (non-Pro means it runs on ARM, so doesn’t support legacy Windows programs) that sounds rather good, but the price is still borderline for my wallet once my netbook finally expires, especially once the keyboard price is factored in. I’ve also recently converted by netbook to Linux, so if it did expire, I’d probably be in the market for a (second-hand?) low-end net/notebook to bung Linux on.

Back to the survey, I was surprised to see that the desire to purchase was only 50% or less than the desire to buy a new iPad. I’d have thought the Surface has a much more business-oriented image but not quite good enough yet to replace a MacBook or an Ultrabook.

Almost one in five Japanese want an iPad Air

Do you want to buy an iPad Air? graph of japanese statisticsWith the official launch of the new iPad and iPad mini next month, Mobile Marketing Data Labo took a look at views on the iPad Air and iPad mini Retina Display.


Over the 23rd and 24th of October 2013 4,414 members of the MMD monitor panel completed a private internet-based questionnaire. The sample was of both sexes over the age of fifteen, but no further information was provided.

I won’t be buying an iPad, as I do not like Apple devices. I’ve used one at work recently, but after coming from Android I find it too restrictive, and only one button takes a bit of time to get used to. Furthermore, from a developer perspective, signing issues are a pain and their IDE, XCode, is not intuitive at all.

Note that in Q3SQ and Q4SQ, docomo have not announced whether or not they will be selling the new iPads, but MMD Labo asked the question anyway.

95% of online Japanese know about flame wars

Where did you first come to learn about flame wars? graph of japanese statisticsMobile Marketing Data Laboratories recently conducted a survey into internet troubles.


Between the 24th and 26th of September 2013 1,118 members of the MMD Labo monitor group completed a private internet questionnaire. The sample was of both sexes and ages ranged from 20 to 59, but no further details were given.

I think I’ve had most of the problems listed in Q2SQ1! One other one I had was that I wanted to cancel a web hosting service, but in order to do that you had to send a letter (Fax would not do!) at least a set number of days before a billing cycle. I’d tried to get in touch with customer service to sort out a few matters, but as the date rolled round I just cancelled my credit card payment. They sent me payment reminders for about six months, but I just ignored them all and they eventually gave up. I had paid for all the services I used, and they had tried to charge me an extra month or two for services I couldn’t use because they had suspended my account.