Given that according to some definition of lactose intolerant, perhaps as much as 90% or more of the Japanese population are lactose intolerant, and seven years ago over 14,000 Japanese drank staphylococcus-infected milk, one might expect to find relatively few milk-drinkers in Japan. However, this recent survey from DIMSDRIVE Research into milk (and one previously on fermented milk products) suggests that the answer to Do the Japanese drink milk? is Yes indeed!
Between the 17th and 25th of October 2007 7,517 members of the DIMSDRIVE Monitor group toop part in a private internet-based questionnaire. 54.0% of the sample was female, 1.0% in their teens, 14.7% in their twenties, 33.0% in their thirties, 30.8% in their forties, 14.6% in their fifties, and 5.9% in their sixties. In addition, 13.1% lived alone, 22.8% in a two-person household, 25.0% in a three-person household, 24.8% in a four-person household, and 14.3% in a five or more-person household. 6.2% had an oldest child aged between 0 and 1, 5.5% with an oldest child aged between 2 and 3, 5.2% with an oldest child aged between 4 and preschool, 11.6% with an oldest child in elementary school, 5.5% with an oldest child in middle school, 18.9% with an oldest child in high school or above and still living at home, and 47.1% had no children living with them.
In the summer I drink milk over cereal, but in the winter it’s usually limited to just an ingredient in stews or cakes. When buying, I want to make the decision on price alone; usually the cheapest non-house brand so I don’t appear too stingy, although the wife usually has other ideas when she comes shopping with me.