Macromill Research released their annual look at the views of new adults yesterday, Japan’s Coming of Age day where new adults celebrate their new-found resposibilities by hanging out at Disneyland, dressing up in gang colours and assaulting police with fists and coffee cans.
Over the 9th and 10th of December 2014 500 members of the Macromill Monitor group who would be eligible to attend a 2015 Coming of Age ceremony (that is, born in 1994 or 1995) completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.
In Q15, I am very surprised to see as many as almost 93% of the new adults on LINE! I knew it was big in all age groups, but not quite that big.