The scent of early middle-age Japanese men


Do you notice the smell of men in their thirties and forties? graph of japanese statisticsAn interesting, I suppose, survey from Lucido, a brand of men’s toiletries, where they conducted a survey into women’s perceptions of the smell of men in their thirties and forties.


During the month of December 2013 534 women aged between 25 and 49 years old completed a private (I think) internet-based questionnaire. No further demographics were provided.

This male age band was chosen because one’s youthful hormones are fading, but are yet to be overtaken by old person smell, a smell which Lucido have named “Middle Fat Smell”, with an associated web site, which no doubt explains that said smell can be countered by ample application of Lucido’s product.

Actually, my wife has recently started mentioning that I smell (in a good way, she assures me!), although I do worry that I am developing Old Person Smell. However, this Scientific American article assures me that in blind sniff tests, it was actually rated more pleasant than young folks!
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