Cannabis and Japanese undergraduates

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If a friend was using cannabis, what would you do? graph of japanese statisticsOne of the big stories doing the rounds in Japan is the number of people getting busted for possession of maru, and the general moral panic over the matter. To try to quantify the size of the problem, the university student-targeted Social Networking Service LinNo today published the results of a survey of their users, as reported by ITMedia.

Demographics

Between the 11th and 18th of November 2008 465 university students who were members of the LinNo SNS completed an internet-based questionnaire. No further demographic information was provided.

The questionnaire seemed just a little tame to me, although perhaps a fuller set of questions was asked. Do students believe it should be legalised? Why was “join in” an option if a friend was puffing away, but not if it was a boy or girlfriend? What about usage of other drugs? What about the “just say no” policy? Do they believe it to be a gateway drug?
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Hopes for Softbank Vodafone

Do you welcome Softbank buying Vodafone Japan? graph of japanese opinionFollowing on from the recent news about Softbank and Yahoo! buying all the outstanding shares of Vodafone Japan, itMedia published the results of a survey into mobile users’ views on Softbank entering the mobile phone market. The survey was carried out over five days at the end of March and the start of April, with 1200 people responding to a private questionnaire over the internet. The survey group consisted of 400 mobile phone users from each of the providers DoCoMo, au and Vodafone. More detailed demographic information, or where the group of users came from, is not stated.

The most interesting result is that for what people hope fill be the outcome of the deal, in particular regarding call and reception quality. It is a standing joke within the English-speaking community in Japan to call Vodafone “Borderfone” because of the perceived poor quality of reception. This survey shows that this is perhaps a valid criticism, as two in five Vodafone users are looking forward to improvements versus just a quarter of non-users.
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Top Yahoo! searches in Japan

Recently, IT Media published a list from Yahoo! Japan of the top search keywords through Yahoo!’s search engine, grouped into various categories. Below are a few of the categories, where I presume the more adult search terms have been removed! First, the top overall keywords.
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Push To Talk needs more pushing

ITMedia reported that Push To Talk, the new service being geared up for launch right now by DoCoMo in their new 902i range, is still completely unknown to almost four in five mobile phone users. Push To Talk is a walkie-talkie-like service, just press the button and talk, sending your voice over the IP network, so it is VoIP rather than a traditional call. However, their pricing is currently set to a rather high 5 yen per push, or a more reasonable 1,000 yen per month for unlimited access. But, as we will see later, less than a quarter of mobile phone users spend more than three minutes per day talking, and only just over a tenth feel they don’t talk enough.

Infoplant just released a survey (not yet available on their web site – it seems to have been done for “Keitai Best” magazine) carried out at the end of October amongst just 400 internet users (200 of each sex) aged 15 and above who owned mobile phones. (Presumably they used their internet monitor group and chose a demographically accurate cross-section, so the figures can be trusted.)

First, regarding Push To Talk, not even 10% were familiar with the features of the service, and just under 80% had not even heard of the term. However, when the main features were explained, about 60% said they would like to use it, with the number of women wanting to use it being 9 percentage points higher.

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Now some bad news about Sony

The last two articles have been praising Sony just a bit too much, so here’s a survey, well sales figures anyway, for mobile phones in Japan

For the second quarter of this year, the sales by manufacturers of mobile phones for all networks in Japan was as follows:

Panasonic18.3%
Sharp16.6%
NEC14.4%
Toshiba12.7%
Others38.0%

The total sales for the quarter was 10,650,000 handsets, down 3.2% from the same quarter last year. 3G handsets made up 74.9% of the total, with the 3G share predicted to be around 90% by the last quarter of the year.<

Sony don’t seem able to make a good mobile. They have their own scroll wheel-like interfaace, but it doesn’t seem to be that popular, and their current flagship, the Premini-II, is absolutely tiny (and the original even tinier), but since the majority of users are heavy emailers, the virtually unusable keyboard and the screen that requires squinting doesn’t sell very well.

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PSP Plans

Last month there was a survey on what users are doing with their PSPs. Once again, this is a report about a survey, so fuzzy numbers abound! The basic data – PSP users own an average of 3.1 titles (does this include bundled titles?), but only a tenth of the users own any UMD video disks, and round about a fifth have used the browser. 1000 users or people with family machines were surveyed in early August of this year.

Q: When did you buy your PSP?

Launch day! 2004/12/12c. 10%
From 2004/12/13 to 2004/12/31c. 35%
2005/1/1 to 2005/2/28c. 30%
2005/3/1 to 2005/5/31c. 25%
From 2005/6/1Just over 10%

The largest collection of game software titles was 50 for males, 20 for females.

Regarding UMD video titles, 13.5% of males and 12.9% of females owned at least one. Over half those interviewed, male and female, owned no videos and had no plans to buy UMD any titles. However, for those who were interested in UMD video, movies were the most popular type of content, and over half planned to either buy or rent the forthcoming “Final Fantasy VII – Advent Children” CG movie.

Almost half the males, and almost a third of the females had bought Memory Stick Duos, but almost half of these owners hadn’t used the memory cards recently. Regarding the v2.0 firmware update that added the internet browser, released on July 27th, about a quarter of the males and just over a tenth of the females had upgraded. Half the women did not know the upgrade was being distributed, and (a different, I guess?) 30% had no plans to upgrade, mostly as they didn’t really use the PSP for anything other than games.

In addition to the PSP, 90% also had a PS2 at home, a little over 60% had a PS or PSone, just under half had a GameBoy Advance, and 35% a Nintendo DS.

Ahh, the power of the Sony brand!

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Next generation consoles

Finally a short survey! Asking people who already had a games console at home which one of the new XBOX360, PS3 or Nintendo Revolution they wanted, the following results came out. Unfortunately, as this is only a report about a survey, the figures are a bit rough.
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BearsToday.jp reports preference for woodland toilet facilities

In another self-selecting survey reported by ITMedia, Podcasting Juice discovers that a lot of its users want to become Podcasters. I don’t really get the whole Podcasting business, or even portable music players myself. I’d much rather read a book or just actively stare into space rather than lose myself in my own little world.

From 7th July to 14th August, Podcasting Juice got 3995 replies to its survey, 81% male, 19% female.

Q: Do you want to create a Podcast?

I already have1.5%
I want to38.1%
Don’t know32.2%
Not interested27.6%
No answer0.7%

Ahh, it’s getting late – I’ll finish the translation tomorrow!

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