Mobile phone applets

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In the future, how might your iAppli usage change? graph of japanese statisticsI keep wanting to download more games to my phone, but being a stingy git I never quite get round to it. In theory, since wifey has an unlimited packet deal (I keep telling her to use her phone more!) she can download and move to an SD card, then I can move it off the SD card onto my own phone. I must try that sometime. In the meantime, let’s look at a recent survey conducted by Yahoo! Japan Value Insight (ex-infoPLANT) on this topic of mobile phone applications, in particular NTT DoCoMo’s iAppli.

Demographics

Between the 4th and 22nd of June 2007 (this must be a misprint as the text says the survey was conducted over one week) 6,031 people, 57.6% female, self-selected themselves and completed a public questionnaire available through the NTT DoCoMo iMode menuing system. Note that the self-selecting nature of the survey attracts a high percentage of people on unlimited data download plans.

There’s a puzzle game I’ve seen a few people playing that I’d like to get hold of – the idea is to draw a picture in a 20×20 grid or so with a set number of blocks available for each row and column. Does anyone know what this is called? I also had fun doing a Kakuro in a copy of the Guardian I picked up on holiday, so I should search out an electronic version of that too.
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Home electrical items

Japan may be one of the top producers of the latest home electrical items, but is it a big consumer of what it produces? With the smallness of the average home being perhaps a factor, how many gadgets make their way to the consumer? Recently infoPLANT (who seem to be in the process of changing their name to Yahoo! Japan Value Insight) published the results of a short survey on home electricals ownership and purchasing plans. Note that this survey was conducted just a month before the summer bonus season started, so perhaps some of the respondents were thinking about what they wanted to buy.

Demographics

Over a week from the 29th of May to the 4th of June 2007 infoPLANT made the survey available through the menuing system of NTT DoCoMo’s iMode mobile phone system, where 6,606 people, 63.2% female, self-selected themselves and successfully completed the survey.

Personally, we manage just a big fridge, an air purifier and a video camera, and perhaps we would like sometime to buy a hard disk recorder.
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Up to one in four oyajis use hair restorer

What degree of attention do you pay to your own hair care? graph of japanese opinionHere’s a subject that I’m covering for the first time on this site, hair. Japanese men don’t seem to lose their hair as much as western people, and there seems to be a high degree of use of hair dyes and hair growth products amongst older men, and far too many young women stain their lovely natural blacks with brown, or even worse blonde dyes. To find out what the average Japanese person does, I now present a report by infoPLANT on a survey they conducted into the usage of hair care and hair styling products.

Demographics

Between the 22nd and 29th of May 2007 infoPLANT promoted a questionnaire publicly accessible through the NTT DoCoMo iMode menu system. 6,028 people self-selected themselves, with 65.2% of the sample being female. 3.0% were in their teens, 31.9% in their twenties, 42.7% in their thirties, 19.0% in their forties, and 3.4% aged fifty or older.

I’m personally just setting out on the beginings of your common-or-garden male-pattern baldness, or かっぱ状態, kappa joutai, as my wife so endearingly calls it, namely looking like the legendary frog, only with the bald spot instead of a saucer on top of my head. I personally have no interest in any methods of disguise, and my hair care is nothing more than using a standard cheap conditioner after hair washing.

Note in the headline oyaji means middle-aged man, and the onset can be as early as thirty, as it is as much a state of mind as a physical condition.
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Mobile phone-based blogging, SNSing beats PC

How do you access blogs? graph of japanese opinionHaving heard a little about people accessing blogs and Social Networking Services (SNSs) from mobile phones, I obtained a lot of useful information from a recently-published report from infoPLANT on a survey they conducted into the use of blogs and SNSs from mobile phones and personal computers.

Demographics

Between the 15th and 22nd of May 2007 3,709 people self-selected themselves to complete a public survey offered through the NTT DoCoMo iMode menuing system. 61.9% of the sample was female.

This is one of those surveys that made me quite literally gasp! Although I know that the self-selecting nature of infoPLANT polls does bias towards heavy mobile phone users on unlimited plans, with the percentage of people on these kinds of plans increasing all the time, perhaps these figures suggest a general trend away from the computer and towards the mobile phone as the main portal for accessing the internet.
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Japanese electronic publishing contents consumption on mobile phones

DHow will your use of electronic books or comics change? graph of japanese opinioninfoPLANT recently published the results of a survey on the topic of electronic publishing contents consumption on mobile phones, or in other words reading books and magazines on a cell phone.

Demographics

Between the 8th and 15th of May 2007 5,380 people chose to complete a survey made publicly-available through NTT DoCoMo’s iMode mobile phone menuing system. 62.8% of the sample was female. As has been noted before and will be highlighted within the article below, this tends to bias the survey towards heavy users on unlimited usage plans, but unlimited plans are becoming the norm these days, with now over 30% of DoCoMo users on fixed-price plans.

Note that perhaps interestingly the original Japanese survey uses the term “comic”, not “manga” to describe the picture book format, so please don’t get upset by me using “comic” too!

I’ve personally never downloaded any reading material to my mobile phone, as I love the tangibility of real paper, and squinting at a tiny screen must be tiring on both the eyes and the arms.

SoftBank Mobile have also just recently started advertising that they have over 500 comic titles available for free download.
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Japanese mobile phone wallpaper

About how often do you change your mobile phone wallpaper? graph of japanese opinioninfoPLANT recently reported on a survey they conducted into mobile wallpaper. This concerns images for the idle screen on a mobile phone, called 待ち受け画面, machi-uke gamen, in Japanese.

Demographics

Between the 17th and 24th of April 2007 infoPLANT gathered 5,941 respondents by means of a publicly-advertised questionnaire available through NTT DoCoMo’s iMode mobile phone menuing system. This self-selecting sample was 36.8% male, 63.2% female. As noted in an earlier survey, these infoPLANT surveys tend to attract a disproporionately high percentage of people on unlimited usage plans, and those on unlimited plans tend to use pay sites more.

I recently downloaded a cute Rilakkuma wallpaper from a promotion through the convenience store chain Lawson, but unfortunately that promotion has finished so I can’t pass on the URL. However, if you’re looking for some San-X wallpaper for your PC, or want to try scaling down the images to fit your mobile’s screen size, here’s their official web page containing a good number of images of Rilakkuma, Tare Panda, Monokuro Boo, and many others, with not just wallpaper, but also screen savers and calendars.
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Most Japanese can’t bear to be parted from their mobiles

If you leave home without your mobile phone, you...? graph of japanese opinioninfoPLANT recently reported on a short but interesting survey they conducted into what people usually carry with them, excluding mobile phones and cash.

Demographics

Over a week between the 10th and 17th of April 2007, infoPLANT collected 7,038 self-selecting respondents to a survey available through the DoCoMo iMode mobile phone menuing system. 35.3% of the sample was male, 6.7% female. For the results persented below, the 173 people, or 2.5% who carried nothing with them were eliminated.

I would love to have seen them ask about mirrors, as it seems that the vast majority of women in trains, and quite a few men, have them stuffed away in their bags for emergency make-up sessions.
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Poll on Japanese mobile pay site usage

How many mobile phone pay sites do you use? graph of japanese opinioninfoPLANT recently published a survey that looked into the usage of fee-charging mobile phone sites. The fieldwork for the self-selecting survey was conducted over a week from the 3rd to 10th of April 2007.

Demographics

5,207 people chose to fill out a public questionnaire available through the NTT DoCoMo iMode menuing system. 39.4% of the sample was male, 3.2% in their teens, 31.0% in their twenties, 43.4% in their thirties, 19.0% in their forties, and 3.4% aged fifty or older.

This survey is notable for one figure I’d been hoping to find in regards to infoPLANT, namely how many of their respondents are on fixed-price data programs, or パケ放題, pakehoudai, plans as they are known in Japanese. This survey had five in six of the respondents on these deals. This higher than I expected figure should always be borne in mind when reading future or past infoPLANT self-selecting iMode surveys, as this class of user does not need to worry about, for instance, the rather horrendously large bill that can be run up downloading an audio track; nearly 9,000 yen on a standard plan for a 5 megabyte audio file, and still around 450 yen on DoCoMo’s best discounted packet deals. Investigating further, the percentage of customers who have unlimited packet plans was around 27% as of September 2006 (see page 27) and about 30% at the end of 3Q 2006 (31st December 2006) (see page 2), so one can see the bias inherent in this kind of open survey conducted by infoPLANT.

Also note, even if you are on an unlimited packet program, if you use your mobile phone as a modem, these data packets are not free; stories have been recently circulating about people not reading the fine print correctly and running up over a million yen in data transmission charges!
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Almost two in three Japanese yet to witness One Seg television

Want to watch One Seg television on your own mobile phone? graph of japanese opinionWith One Seg digital terrestrial television reception becoming a standard feature on most higher-end mobile phones, infoPLANT decided to look at One Seg viewing habits and intentions. Over one week in the middle of March they gathered 6,871 replies to a publicly available survey accessed through NTT DoCoMo’s iMode menuing system.

Demographics

Of the 6,871 respondents, 62.2% were female, 3.2% in their teens, 31.1% in their twenties, 43.5% in their thirties, 18.6% in their forties, and 3.5% aged fifty or older.

I’ve only ever watched a One Seg mobile through a glass case in a mobile phone shop, but the picture quality is quite remarkable. I’ve also noticed in the last month or so a few people watching television on the train to work, perhaps one person a week or so, usually catching up on the morning news it seems. The three main things putting me off One Seg are the handset prices, size, as the TV receiver makes it a bit chunkier, and battery concerns, as recharging the phone every night or so would get rather tiresome.

I was quite surprised by the results here, as infoPLANT tends to attract those with newer phones, yet less than 4% had actually watched One Seg on their own devices.
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Clothes shopping by mobile internet surprisingly popular

How often do you visit mobile internet shopping sites? graph of japanese opinionOver one week at the start of March, infoPLANT conducted a survey by means of a public questionnaire available throughNTT DoCoMo’s iMode menuing system on the subject of online shopping habits. Note that since this is a self-selecting survey, attracting perhaps heavy mobile phone users, there might be some bias towards higher levels of shopping than in the average phone-owning population.

Demographics

6,398 people, 66.1% of them female, successfully completed the survey. 3.1% were in their teens, 33.0% in their twenties, 43.1% in their thirties, 17.7% in their forties, and 3.2% aged fifty or older.

I personally have never bought anything through a mobile phone web site as I restrict all my purchasing activity to a full-size computer, and I’m really surprised to see clothes doing so well, but in part that might be due to people choosing clothes through a paper catalogue then completing the order by mobile phone.
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