Price and spec most important when buying a TV

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japan.internet.com recently reported on the third regular survey by goo Research into home appliances, with this report focusing on televisions.

Demographics

Between the 5th and 8th of March 2012 1,075 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 17.0% in their teens, 18.0% in their twenties, 20.7% in their thirties, 16.2% in their forties, and 28.2% aged fifty or older.

When I was buying my digital television, maker (or should that be my employer) was the most important consideration for me!
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Japan’s best-selling home appliance brands of 2011

I recently got this interesting set of statistics on home appliance market share, from a survey conducted by GfK Marketing Service Japan. The data was collected from a database called ACSISS-E that is updated daily based on sales in a representative sample of Japanese electrical superstores.

The report named the top three brands in each of 22 categories of home appliance. I will try to find their data on audio-visual equipment, mobile phones, etc to report on later in the week.

Note that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might think.

Also note that most of the brands below are premium ones; Zojirushi are about middle of the road, and Tiger are cheap. Panasonic have the best showing, but they are usually close to the most expensive in each category.

Here’s a random Sharp microwave in a random person’s house:

Sharp Carousel Microwave
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Electrical home appliances: Internet not very popular shopping location

The second regular survey from goo Research, reported on by japan.internet.com, into home electrical appliances was recently reported on.

Demographics

Between the 18th and 22nd of November 2011 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.8% in their teens, 17.6% in their twenties, 21.2% in their thirties, 16.2% in their forties, and 28.2% aged fifty or older.

One noticable mover in the ownership stakes was Blu-ray player/recorders, with 40.5% of the sample now owning one. As most of the new models of hard disk-based recorders feature a Blu-ray recorder, an interesting follow-up survey might be to see how many people use it merely for back-up of their recorded stuff, how many rent or buy Blu-ray disks, and how many people just don’t use it at all.
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Digital-ready TVs most popular electrical purchase last month

Let’s get the What Japan Thinks show back on the road after the holidays with this look by goo Research, reported on by japan.internet.com, into home appliances, the sixth time this regular survey has been conducted.

Demographics

Between the 28th of July and the 3rd of August 2010 1,041 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 18.0% in their twenties, 21.2% in their thirties, 16.2% in their forties, 15.9% in their fifties, and 12.4% aged sixty or older.

I did buy one electrical device last month, a Brother MyMio MFC-735CD phone/fax/answering machine/printer/scanner/SD card reader/kitchen sink device (linked US version has no wireless handset, but has networking). Our old telephone’s screen suddenly went blank, so we checked out new ones in a nearby electrical store and nearly bought there, but we instead used kakaku.com to do a price check (if you’re in Japan, don’t buy anything without checking them out first!) and found Amazon just 106 yen off the cheapest, so of course with they being a big name we ordered from there. We placed the order at about 5 pm on Sunday evening, and even with just their standard free shipping it arrived the next day at about 2:30 pm!

In Q2, note that three of the top four items, digital televisions, air conditioners, and fridges, award eco points for purchase.
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