Between the 1st and 3rd of February 2010 983 members of the CLUB BBQ free email forwarding service completed a private interent-based questionnaire. 59.2% of the sample were male, 31.6% in their twenties, 32.6% in their thirties, and 35.8% in their forties.
My wife’s a bit of a free sample addict; every other week or so she’s getting a trial sample of some cosmetic or other. It always does seem rather odd that the companies usually seem to have lotteries to choose who gets a free sample rather than giving it to the first few hundred applicants, but I’m sure there must be a good reason.
I also guess given the cooperation with an affiliate company that there must be some monetary incentive for getting sign-ups. Q1SQ2 seems to suggest they also do pay-per-post campaigns – indeed, examining their site they seem to be a link broker.