Majority of Japanese ignorant of Fairtrade

Do you know about Fairtrade? graph of japanese statisticsgoo Research conducted a detailed survey into Fairtrade products. For reference, similar questions were asked by goo Research two and a half years ago.

Demographics

Between the 28th and 31st of January 2013 2,350 members of the goo Research online monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and similarly the age groups were evenly split with 20.0% in each of the age bands from twenties to the over-sixties.

I’d like to buy more Fairtrade, but there is a definite lack of shops here selling it. The obvious product is coffee, but although I don’t drink it at home, if there is a choice when I go to a coffee shop I will take the Fairtrade one, although again it is very rare to find such a cafe.
(more…)

Fairtrade fairly unknown in Japan

Would you want to buy Fairtrade products in the future? graph of japanese statisticsI can’t go anywhere in Europe or America without bumping into a Fairtrade product, usually coffee or tea, but as this recent survey from goo Research into Fairtrade found that even awareness of the system was pretty thin on the ground.

Demographics

Between the 27th and 30th of August 2010 2,350 members of the goo Research monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and similarly the age groups were evenly split with 20.0% in each of the age bands from twenties to the over-sixties.

I did reference Fairtrade once before, and I can remember somewhere seeing a Fairtrade logo on perhaps a chocolate product; certainly not a speciality brand nor a eco-brand, just a pretty normal mass-market product.
(more…)