This survey from Macromill Research takes a look at the latest internet service that is tipped by some to take off in Japan, Facebook, from the perspective of those using it, but these early adoptors seem to be quite different from the typical Japanese.
Over the 26th and 27th of January 2011 500 members of the Macromill monitor group who were also Facebook members completed a private internet-based questionnaire. 69.6% of the sample were male, 1.6% in their teens, 20.8% in their twenties, 35.2% in their thirties, 30.2% in their forties, and 12.2% aged sixty or older.
Note Q1, 31% having lived overseas. This is very high, and although the survey didn’t define how long to count, the Japanese used indicated that more than a foreign holiday or a business trip would count, and even a short-term homestay might be out of scope. This is backed up by the 30% searching for foreign friends, indicating that it is a more internationalised crowd that sign up for the service.