iPhone satisfaction as high as ever

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au iPhone 5 users: How satisfied overall are you? graph of japanese statisticsSoftBank iPhone 5 users: How satisfied overall are you? graph of japanese statisticsCross Marketing recently conducted a survey into iPhone5 satisfaction levels, and interestingly choosing to contrast satisfaction levels between users of the two carriers who offer the phone, au and SoftBank.

Demographics

Between the 19th and 21st of July 2013 1,000 iPhone5-owning members of the Cross Marketing monitor group completed a private internet-based questionnaire. 500 of the users had au by KDDI as their carrier, and 500 had SoftBank. The ages of the sample ranged from 18 to 59 years old, but no further demographic information was provided.

SoftBank have been putting a lot of effort into stressing how their network has improved – indeed, I have previously presented statistics showing how good they are – and the message seems to be getting through with satisfaction ratings being higher in almost every category as seen below.

Here SoftBank explain the concept of “Connecting”, assisted by Shinji Kagawa of Manchester United and Bob Sapp, an ex-American Football player:


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Bluetooth in Japan: very little usage reported

Do you know about Bluetooth? graph of japanese statisticsI get the distinct impression in the USA and Europe that Bluetooth is a must-have feature for mobile phones, but in Japan a recent survey said only 5% wanted Bluetooth on their next phone, versus 22% after infra-red. This survey reported on by japan.internet.com and conducted by Cross Marketing Inc into Bluetooth confirms this lack of interest in Bluetooth.

Demographics

Over the 6th and 7th of February 2008 300 members of the Cross Marketing monitor pool successfully completed a private internet-based questionnaire. The group was split 50:50 male and female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

Only a few selected models of mobile phones come with Bluetooth these days, and I’ve never seen anyone in Japan using these earpiece Bluetooth accessories that I saw quite a few times when I was in the USA. I may have once seen someone with Bluetooth headphones, but that’s about it. It might be an interesting survey to discover why exactly people don’t use them.

Q1SQ2 shows how low usage of Bluetooth really is. Although 22.7% of people said they owned a Bluetooth device, these 68 people owned 95 Bluetooth-capable devices between them, making about 1.4 devices per person. From these 95 devices, 79 were master devices, leaving just 16 accessory-class devices, and just four of them had potential to be used with mobile phones.

Oh, and just in case you are in the 43.7% according to this survey, Bluetooth is a short-range low-power wireless standard most often found in (non-Japanese!) mobile phones.
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Voice chat in Japan

Have you ever done voice chat? graph of japanese statisticsVoice chat fills me with dread, so it’s something I’ve never felt the desire to do, even though I have been invited to some meetings and have also found others with topics that interest me. However, a recent survey reported on by japan.internet.com and conducted by Cross Marketing Inc into this very topic of voice chat produced a slightly unexpectedly high number of user.

Demographics

Over the 23rd and 24th of January 2008 300 members of the Cross Marketing online panel completed a private internet-based questionnaire. As usual for Cross Marketing, 50.0% were male and 50.0% female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

I went looking for some voice chat pictures to illustrate this story, but instead I found some rather dodgy sites; there’s at least one place selling chat with dodgy-looking anime characters at 1,200 yen (around US$12) per hour, and another charming place that bans foreigners.
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Apple MacBook Air versus ASUSTek Eee PC in Japan

Do you know of the Apple MacBook Air? graph of japanese statisticsAdmittedly the headline sounds awfully like a one-sided contest, especially considering that the MacBook Air is being heavily advertised on Japanese television, as this recent survey reported by japan.internet.com and conducted by Cross Marketing Inc on mobile devices demonstrates.

Demographics

Over the 30th and 31st of January 2008 300 members of the Cross Marketing online monitor group successfully completed a private internet-based questionnaire. The sample was 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties,

As a cross-reference, just after the launch of Apple’s iPod touch over 70% were aware of it, and just after the USA launch of Apple’s iPhone nearly 85% were aware of it.

The MacBook Air is eye-catchingly slim, of course, but some of the reviews I have seen suggest there has had to be some comprimises made to the performance to get everything into the case. On the other hand, the Eee PC just does what it says on the tin without too much drama, and it might even be the sort of device I would buy myself.
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Hard disk recorder usage in Japan

What fraction of your recorded programs do you save to DVD? graph of japanese statisticsTop of my list of electrical items to buy for the house is a HDR, or Hard Disk Recorder, the name commonly used for PVRs, Personal Video Recorders, or TiVo-like devices. This survey reported on by japan.internet.com and conducted by Cross Marketing or television program recording looks at how these HDRs are used in Japan.

Demographics

Over the 9th and 10th of January 2008 300 members of the Cross Marketing online monitor panel completed a private internet-based questionnaire. The sample was 50.0% male, with 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

I’ve heard people in Japan talk of how their lives have changed with the advent of the HDR; the biggest plus is for people who have children, as kids can’t wait, but now the television can. When their kid needs attention, the live broadcast can be paused, the child attended to, then the program resumed. Secondly, lots of children’s programs can be saved to disk, and their favourite programs called up at the touch of the button, and scenes they enjoy can be repeated over and over again.
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Japanese only manage it once a month, if they manage it at all

How often do you comment on other people's blogs? graph of japanese statisticsThat is commenting on blogs, of course, although the same is also true for what I think you were thinking of! This was one of the results published on japan.internet.com in a summary of a survey by Cross Marketing Inc into writing stuff on the internet.

Demographics

Over the 26th and 27th of December 2007 300 members of the Cross Marketing monitor pool successfully completed a private internet-based questionnaire. the sample was 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

One of my resolutions for the year is to network more, and although currently I write on bulletin boards just about every day, my rate of commenting on blogs is about once every two or three days. I suppose I should really set myself numeric targets such as 30 comments a month and keep track of how I’m doing.
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Accessing URLs in advertisements from mobile phones

Do you find desired information through mobile search? graph of japanese statisticsAnyone who has been in Japan (or has been reading this blog) for any length of time will be aware of how often QR Codes, these square 2D bar codes, appear in magazine advertisements and promotional flyers. However, one aspect that I haven’t seen investigated up until now has been what other methods do people use to access these URLs. To rectify this, I present a translation of a report from japan.internet.com on a survey conducted by Cross Marketing Inc into mobile search.

Demographics

Over the 19th and 20th of December 2007 300 mobile phone users from the Cross Marketing monitor group completed a private online questionnaire. Exactly 50% of the sample was male, and exactly 20% were in their teens, 20% in their twenties, 20% in their thirties, 20% in their forties, and 20% in their fifties.

Note that in Q1 the number sending an empty email seems perhaps rather high. There could be two explanations for this; first, in-train advertisements do not, on the whole, feature QR codes, perhaps for reason of it being embarrassing to take a photo with the accompanying sound; second, sometimes QR codes encode an email address rather than a URL, so in these cases some of the respondents described the final action.
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Japanese even bigger mobile phone addicts this year!

How has your voice call volume changed this year? graph of japanese statisticsFollowing on in a way from the recent survey on changes in internet services, this time japan.internet.com reported on a survey conducted by Cross Marketing Inc into mobile phone usage in 2007.

Demographics

Over the 12th and 13th of December 2007 300 mobile phone-using members of the Cross Marketing monitor group successfully completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

My number of emails is similar, although packet volume has increased due to getting a Deco-Mail (HTML graphic mail) compatible phone! Internet usage is slightly down, as the higher-end phone means I tend to get more graphic-heavy pages pushed at me. Voice calling is as non-existent as ever, despite a talking dog trying to persuade me otherwise! What about you lot?

How has your voice call volume changed this year?

View Results

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Changes in web service usage in Japan

Here’s another interesting survey that gives lots of little insights into how the average Japanese person uses the internet. Here japan.internet.com reported on a survey conducted by Cross Marketing Inc into web service usage in 2007.

Demographics

Over the 5th and 6th of December 2007 300 members of the Cross Marketing online monitor panel successfully completed an internet-based questionnaire. 50.0% of the sample was male, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

The survey did not make it clear as to whether access from both computer and mobile phone was counted. I’m surprised that web mail did not feature in the list of services enquired about. However, every time it pops up I’m surprised by the very high number of internet banking users, with just under half the sample here regularly banking on the internet.

For me, I don’t think there’s anything in particular that I’ve given up this year or imagine I will next year. How about you?
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Cyberspace scares over three in four Japanese

Compared to a year ago, how scary is the internet now? graph of japanese statisticsSomeone who finds the internet scary is someone who doesn’t know what they are really doing, I believe. To findout what the average person thinks, japan.internet.com reported on a survey conducted by Cross Marketing Inc into internet scariness.

Demographics

Over the 28th and 29th of November 2007 300 members of the Cross Marketing online monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

With decent virus software and just a little common sense, viruses can be almost completely avoided, although running things like Explorer and Outlook (a sin around 70% are guilty of) does make life a little more interesting on line… A follow-up question would have been to find out how many people had actually suffered from the dangers in Q1SQ, for instance.
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