Only one in eight have bought through search ads

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Have you ever bought goods or services through search ads? graph of japanese statistics
Have you ever bought goods or services through search ads?The latest mini report from japan.internet.com on a goo Research survey was this one on the 15th regular look at internet advertising.

Demographics

Between the 21st and 24th of June 2011 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.0% in their twenties, 21.3% in their thirties, 16.3% in their forties, and 28.0% aged fifty or older.

Despite having contextual adverts myself, at these points I always do recommend people run an advertisement blocker. My favourite is AdMuncher (affiliate link); it comes with a 30 day free trial so you can see how it works. I love it for the simplicity and that it works with every browsers, so block a URL once and it disappears from everywhere.
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Contextual blog advertisements least popular kind in Japan

Have you ever clicked contextual advertisements to the top, right, etc of search results? graph of japanese statisticsHere is the latest set of results from goo Research’s regular monthly survey into internet advertising, their sixth in the series, reported on by japan.internet.com.

Demographics

Between the 25th and 28th of May 2009 1,089 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.1% in their forties, and 27.9% aged fifty or older.

I was disappointed to see (but not surprised looking at my revenue!) that links such as me urging you to buy crappy keitai straps from Japan don’t seem to find much favour with Japanese, but email newsletters being even further down the pecking order seemed a surprise, and I’m not really sure why contextual ads come dead last.
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