Japan’s top ten best-received television adverts

The CMDB, Commercial Message (that is, television adverts) Database, part of the CM Sougo Kenkyusho, or Central CM Research Centre as it might be translated to in English, recently published the results of a survey into the best-receieved television advertisements of 2015.


Between the 20th of October 2014 and the 19th of October 2015 12 monthly surveys were conducted on 3,000 people per month into the best-received adverts for that month, then the results were summed up over the year to get the overall ranking presented here. The respondents all lived within Tokyo or the surrounding five prefectures.

Without further ado, let’s look at the results. The survey listed representative advertisement names from long-running campaigns, so I shall show the first hit on YouTube for each of the titles.

1: au by KDDI; mobile phone