Vast majority aware of 3D TV and movies

Would you like to get a 3D television? graph of japanese statisticsWith Panasonic due to start selling their 3D Viera on the 23rd of April, this recent survey from goo Research was on television in general, but the short report on japan.internet.com focused on the timely 3D aspect.

Demographics

Between the 18th and 20th of March 2010 1,079 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.4% in their twenties, 21.7% in their thirties, 15.9% in their forties, 15.5% in their fifties, and 12.2% aged sixty or older.

As a cross-reference, you might like to look at an earlier survey from iShare on the same subject.

I’m not interested in 3D television, myself. I did notice a couple of days ago in central Osaka the local cable company were promoting their upcoming 3D broadcasts, and there was quite a long queue in front of the demostration stand, but perhaps people were just lining up for whatever freebies they were handing out…
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3D movies and television in Japan

Would you like to watch 3D contents on a 3D television? graph of japanese statisticsWith Avatar in 3D in the cinemas and doing rather well, and a big push from television makers towards getting 3D into the living room, I’m surprised that it’s taken quite this long for a survey on 3D to appear.

Demographics

Between the 2nd and 7th of December 2009 541 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.6% of the sample were male, 35.1% in their twenties, 28.75 in their thirties, and 36.2% in their forties.

I went to see Up (or “Old Man Carl’s House Flies in the Sky”, as it was rendered in Japanese) in 3D and the glasses were rather uncomfortable, and I had to spend periods of time holding them away from the bridge of my nose as they hurt. I also failed to appreciate any 3D whatsoever, except for background blurring in one or two scenes. I later went to see Avatar in 2D as I didn’t fancy another two and half hours of the specs.
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Going to the cinema alone

Do you like going to the cinema by yourself? graph of japanese statisticsA recent survey from iShare into going to the cinema by oneself is a bit difficult for me to interpret, especially as I feel there should have been a question on why people go to the cinema by themselves rather than with others.

Demographics

Between the 5th and 10th of November 2009 531 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 59.3% of the sample were male, 34.7% in their twenties, 30.9% in their thirties, and 34.5% in their forties.

Rather appropriately, I’m translating this survey as I’m riding on a train to meet my wife who went to see two movies alone today. Although a lot of foreigners complain about the cinema being 1,800 yen a ticket, if you’re regularly paying that much you’re doing it wrong! Today, for instance, is the first of the month, so all tickets are 1,000 yen each, plus by using the ticket stub in a restaurant in the shopping mall complex we can get a free cake each, plus we have cinema mileage cards so we get both bonus points that can be exchanged for popcorn and finally a see-six-get-one-free system.

Looking at the winter films below, and tying in with yesterday’s survey, a few of them seem to be live-action versions of manga or anime.
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Converting comics into live-action movies not favoured in Japan

What do you think about live-action versions of manga? graph of japanese statisticsWith one live-action version of a manga comic in cinemas right now (Kaiji) and another soon to come out (Nodame Cantabile), this recent survey from iShare into manga, anime and live action movies is quite timely.

Demographics

Between the 5th and 10th of November 2009 531 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 59.3% of the sample were male, 34.7% in their twenties, 30.9% in their thirties, and 34.5% in their forties.

Not being a manga fan myself, I’m not really aware of any such activities, and even when it comes to Hollywood movies converting DC and Marvel characters to movies, I’m not familiar enough with the cartoon version to have any preconceptions shattered.
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Most Japanese cinema-goers pay full price

Where do you more often watch movies, at a cinema or at home? graph of japanese statisticsOne of the top two complaints I hear from other foreigners in Japan is the rather high 1,800 yen (US$19 or UK¤12 or so) per seat, but this survey from RealWorld RealResearch and reported on by japan.internet.com into movies found few taking advantage of discounts.

Demographics

Over the 25th and 26th of June 2009 1,017 members of the RealWorld RealResearch (I never tire of typing the company’s name!) monitor group completed a private online questionnaire. 57.9% of the sample were male, 11.5% in their teens, 12.9% in their twenties, 26.5% in their thirties, 15.9% in their forties, 12.3% in their fifties, and 20.8% aged sixty or above.

When I say most people pay full price, the full price is not necessarily 1,800 yen. The first of the month is usually 1,000 yen, one day a week is Ladies’ Day with 1,000 yen for females, and late shows (from 9 pm usually) are often discounted by 300 or 500 yen. However, I usually buy advance tickets; these are normally 1,300 yen, and if you buy from the cinema or convenience stores they often come with a free gift. The third party ticket shops mentioned below usually stock unsold advance tickets or cheap daytime passes, but I find them not worth the bother.

If you go to Toho group cinemas frequently, I also strongly recommend the Toho Cine Mileage card; their credit card version is free, and for every six movies you see you get one free!
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Cinema is top first date spot in Japan

What do you do with your mobile phone at the movies? graph of japanese statisticsThis recent survey from iShare looked at cinemas, touching on where I went for my first date with my wife, the cinema, which is actually a really poor place to choose, but that’s another matter altogether!

Demographics

Between the 12th and 14th of November 2008 just 404 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.7% of the sample were male, 13.6% in their twenties, 47.8% in their thirties, 27.7% in their forties, and 10.9% in their teens or aged fifty or older.

Note that for Q1 there are two reasons why women go to the movies more; first there are more women with the free time to go, and second most cinemas have a “Ladies’ Day” once per week where they charge 1,000 yen per ticket for the ladies. Us men only have the first of the month to get our cheap tickets, although I have seen one cinema, Movix Rokko, that also has a Men’s Day.

Two days I also signed up for a Toho Cinema Mastercard that promises to give one free movie for every six, including movies watched using advance discount tickets.
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Jack Sparrow defeats Hans Solo and Harry Potter in Japan

Last year, how many times did you go to the cinema? graph of japanese statisticsAccording to recent news, in 2006 Japanese movies took in more revenue at the box office than foreign films for the first time for 20 years, although it must be noted that the cinema-going frequency in Japan is still much lower than most of Western Europe and the USA. To understand more about Japanese habits, Yahoo! Japan Value Insight recently performed a survey on this topic of film consumption.

Demographics

Between the 10th and 24th of August 2007 Yahoo! Japan Value Insight published an open survey through the menuing system of NTT DoCoMo’s iMode mobile phone menuing system. 3,604 people self-selected themselves to take part in this survey; 57.9% were female, 5.6% in their teens, 30.3% in their twenties, 41.2% in their thirties, 19.3% in their forties, and 3.6% aged fifty or older.

The movie rankings in Q5 are rather interesting; I never understood why Japan loved Armageddon so much, both men and women, it seems. Men chose just one Japanese live-action movie in their top ten, whereas women chose three Ghibli animations, for instance.

One may also note that Q1 does not include downloading off the internet, either through legal or illegal channels.

Oh, and although Jack Sparrow defeated Hans and Harry in this poll, Japan Probe recently reported on him surrendering in the face of a bunch of cute kids.
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Majority of movie-goers consult television and internet for movie information

Where do you usually purchase cinema tickets? graph of japanese opinionContinuing on the movie theme, last week japan.internet.com published the results of research conducted by goo Research into cinema ticket buying habits. I would love to find a web site that allows you to buy tickets at a discount, but such a site doesn’t seem to exist. Does anyone know of a good one?

Demographics

1,064 members of goo Research’s online monitor group successfully completed a private internet-based questionnaire. 52.1% of the sample was male, 23.3% in their twenties, 22.3% in their thirties, 22.5% in their forties, 21.3% in their fifties, and 10.6% in their sixties.

It may be interesting to cross-reference the results here with the recent MyVoice survey I published yesterday on cinema attendance.
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