Business book titles that tempt Japanese to read further

goo Ranking chose a bunch of business book titles and presented them to their monitor group to choose the titles that made people want to learn about the contents.

Note that all the title translations are my original work, but there might be official English titles for some of them.

Number three sounds most curious, but I’ve not travelled in the Green Car enough (ie, never) to make any judgement as to where it is true or not. I can quite understand number one, but some of the ones like “Being good at cosplay equals being good at work!” just sound a bit too forced to be worth picking up.

Number 6 says successful people don’t drink can coffee, but here’s proof that a world executive boss has can coffee:

Boss coffee in green

Using bookstores as libraries

Today’s quickie is from Research Panel’s Day Research, looking at going to the book store or convenience store and reading books on display, called 立ち読み, tachiyomi, literally “reading standing up”, as the photo below illustrates. 137,793 of the Research Panel monitors answered the question “Have you ever gone to a Read more…

Almost two-thirds want to try a Sony Reader

Have you ever read an electronic book, magazine, etc? graph of japanese statisticsThis week’s new survey series is into electronic books, conducted by goo Research and reported on by as usual.


Between the 26th and 28th of September 2011 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.3% in their teens, 18.1% in their twenties, 21.3% in their thirties, 16.3% in their forties, and 27.9% aged fifty or older.

If I exclude online manuals, I’ve read exactly one electronic book, on a iPaq PDA. Actually, make that two, as I had the very dubious pleasure of reading this on a PC and had almost succeeded in forgetting about it until now.

As the price of a basic e-ink Kindle has seriously dropped, if it’s offered for a similar price in Japan I could very well pick it up myself. I wouldn’t even consider picking up an e-bookified Android tablet, not without some major subsidies to soften the blow of the loss of functionality.

Kindle versus the iPad in Japan

Would you want to read books on the iPhone, iPad? graph of japanese statisticsThis survey into electronic book readers by iBridge Research Plus and reported on by found that the iPad seemed an attractive choice to many electronic book readers.


On the 24th of May 2010 300 members of the iBridge monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 15.3% in their twenties, 30.0% in their thirties, 28.0% in their forties, 19.7% in their fifties, and 7.0% in their sixties.

There must have been a corresponding question to Q1SQ2 for Amazon’s Kindle, as although it wasn’t reported the text implied that many fewer people were interested in reading on a specialised device.

Despite good reviews of Sony’s e-readers, they don’t seem to be on sale in Japan for some reason and their Japanese web site stopped updating at the end of 2008, although if I were to hazard a guess it would be due to the difficulty in making a deal with the rather old-fashioned mindsets that seem to present in Japanese publishing houses.

How the internet changes reading habits in Japan

Where do you read more, on the internet or in books? graph of japanese statisticsA recent survey from Marsh Inc, reported on by, took an interesting look at books, and in particular how the internet has changed people’s habits.


Between the 31st of March and the 2nd of April 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was 50:50 male and feamle, 1.0% in their teens, 19.0 in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I probably read slightly more in books than on-screen, especially if printed-out technical documentation and papers are taken into consideration. Since starting using the internet, however, spare time is much more likely to be filled with surfing than with reading, and now with a netbook, it will get stuffed into a rucksack with much more frequency than a book.

What Japan Thinks, the book

No, I’ve not decided to go into publishing, but instead I’ve just noticed that Google have digitised a book entitled “What Japan Thinks”, written by Kiyoshi Karl Kawakami in 1921 and are offering it in various formats on the Internet Archive for free. The book is a collection of essays Read more…

Mobile bodice-rippers popular with younger Japanese women

What was your impression of the mobile phone novels you read? graph of japanese statisticsI’m not sure if the phrasing in the story title is familiar to many, but in the UK where Harlequin novels are called Mills and Boon, the popular generic term for such style of romantic novels is the bodice-ripper. Anyway, that title serves to give away the results of a survey conducted by iBridge Research Plus and reported on by into mobile phone novels.


On the 2nd of March 2008 300 female members of the Research Plus monitor group completed a private internet-based questionnaire. 25.0% of the sample were in their twenties, 49.0% in their thirties, and 26.0% in their forties.

I’ve never read a mobile phone novel or even a novel on a mobile phone for that matter, although when I last translated a similar survey I mentioned that there are many readers for reading books on most types of mobiles, but like many other things I talk about I’ve never quite had time to try it out!

Book-buying habits in Japan

About how many books do you usually read? graph of japanese statisticsHere’s a survey I translated last month but it fell through a crack and I forgot to publish it! It was performed by DIMSDRIVE Research, and looked at book purchasing.


Between the 29th of October and the 13 of November 2008 9,566 members of the DIMSDRIVE monitor panel completed a private internet-based questionnaire. 50.2% of the sample were male, 1.1% in their teens, 12.8% in their twenties, 31.3% in their thirties, 31.4% in their forties, 16.1% in their fifties, and 7.3% aged sixty or older.

This was one of these surveys that I really liked the idea of, but as I started translating it I realised it wasn’t living up to my expectations, thus I ended up laying it aside and forgetting about its existance!

Note that books here include manga comics in book form, I believe. I’d have loved to have seen the average spend per person per month on books, how many of their monthly book purchases are from second-hand stores, and how often people swap or borrow books with friends or from libraries.

Obtaining electronic books and books electronically in Japan

Which is easier to purchase books from, online or offline stores? graph of japanese statisticsI remember last time I was looking for an electronic book survey two came along at once, and this time too I have seen a couple in quick succession, so I’ll again double them up. Both surveys were reported on by, and the first was on electronic books and conducted by iBridge Research Plus, and the second on book purchasing online and conducted by Marsh Inc.


For the iBridge survey, between the 30th of October and the 1st of November 2008 300 members of the iBridge monitor panel completed a private internet-based questionnaire. 51.3% of the sample were female, 16.0% in their twenties, 39.7% in their thirties, 27.3% in their forties, 11.3% in their fifties, and 5.7% aged sixty or older. For the Marsh survey, between the 31st of October and the 4th of November 2008 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were male, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

In Q2 from iBridge, 青空文庫, Aozora Bunko, Blue Sky Library, is a great place to find stuff to read, although the formatting could do with some work to be more friendly to modern browsers that can display readings of kanji over the characters rather than inline after them. However, this is a list of viewers for Aozora Bunko. The last book I read from there was Kenji Miyazawa’s Night on the Galactic Railroad, which is a nice short story for intermediate-level students. I also don’t understand why they restricted the question to PC users, since as can be seen from the viewer page, there are suitable readers for almost everything including an iPhone. Do any of my iPhone using readers want to do a road test of these packages?