Cheap monthly fees most important mobile feature

A recent survey from MMD Labo looked at user satisfaction with the Big Three Plus One mobile carriers of docomo, au, SoftBank and the new kid, Rakuten UN-LIMIT, specifically at their data services.

The Rakuten UN-LIMIT advertisement is horrendously shouty and I cringe whenever it comes on TV, so I don’t see why you shouldn’t suffer too!

I just checked the comments, and most of them are complaining – best was “Instead of lowering the cost, lower the volume!”
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iPhone satisfaction as high as ever

au iPhone 5 users: How satisfied overall are you? graph of japanese statisticsSoftBank iPhone 5 users: How satisfied overall are you? graph of japanese statisticsCross Marketing recently conducted a survey into iPhone5 satisfaction levels, and interestingly choosing to contrast satisfaction levels between users of the two carriers who offer the phone, au and SoftBank.

Demographics

Between the 19th and 21st of July 2013 1,000 iPhone5-owning members of the Cross Marketing monitor group completed a private internet-based questionnaire. 500 of the users had au by KDDI as their carrier, and 500 had SoftBank. The ages of the sample ranged from 18 to 59 years old, but no further demographic information was provided.

SoftBank have been putting a lot of effort into stressing how their network has improved – indeed, I have previously presented statistics showing how good they are – and the message seems to be getting through with satisfaction ratings being higher in almost every category as seen below.

Here SoftBank explain the concept of “Connecting”, assisted by Shinji Kagawa of Manchester United and Bob Sapp, an ex-American Football player:


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SoftBank best smartphone carrier

Over the last three months, which carrier's data transmission quality image has been best? graph of japanese statisticsMobile Marketing Data Labo recently conducted a survey looking at mobile phone carriers, focusing on the big three in Japan, docomo, au and SoftBank, who have over 95% of the market between them.

Demographics

Between the 31st of May and 5th of June 2013 1,200 smartphone-using members of the MMD Labo monitor panel completed a private internet-based questionnaire. The sample contained 400 people who used each of the main three carriers, docomo, au and SoftBank, but further demographics were not presented.

I agree that SoftBank’s image really has improved recently; MMD Labo have previously shown that SoftBank is the fastest 4G carrier, so this survey shows that the message is getting through to the general public, and, of course, having Shinji Kagawa helping out doesn’t hurt – note that the ring-blowing beluga whale is Shinji’s father:


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au by KDDI is Japan’s best mobile carrier

Smartphone HolderThis will most likely be the last proper survey for 2012, a look by MMD, Mobile Marketing Data Laboratory, at mobile carrier satisfaction levels, as reported by japan.internet.com.

Demographics

Few demographics were given, just that on the 18th and 19th of December 2012 664 members of the MMD monitor group between the ages of 20 and 59 and who owned a smartphone from either docomo, au or SoftBank completed a private internet-based questionnaire. The results were listed alongside the results of a similar survey from May 2012.

Note that docomo only has seen a significant drop in satisfaction with signal strength and talk area; perhaps one reason is that there has been a number of network outages over the summer, and I still see occassional dropping out of my 3G signal in and around train stations at rush hour.
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iPhone 4S satisfaction six months in

The new-to-me survey marketing company IID (Interface In Design) Inc looked at the iPhone 4S, although the excerpt reported on by japan.internet.com focused more on comparing the two carriers offering the device, au and SoftBank.

Demographics

The only figures offered was that there were 1,000 users from each of the two carriers, au and SoftBank.

A few years ago SoftBank bought their mobile carrier from Vodafone; at that time the popular nickname for them was Borderfone (a pun that works better with Japanese pronunciation) due to the poor coverage area. Looking at the figures below, one can see that things still haven’t relatively improved for SoftBank! Indeed, looking at the data below, I can only presume that SoftBank users are cheapskates who are willing to put up with dodgy service just to save a little on their monthly bills, and of course get a free bicycle:


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Smartphone still means iPhone in Japan

Are you interested in upgrading to an iPhone 4S? graph of japanese statisticsjapan.internet.com recently reported on goo Research’s third look at mobile phone and smartphone upgrade needs, with the report focusing on iPhone 4S-related issues.

Demographics

Between the 3rd and 8th of February 2012 1,000 mobile phone-using members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.6% in their teens, 12.1% in their twenties, 27.1% in their thirties, 32.5% in their forties, and 26.7% aged fifty or older.

However, as the old saying goes, a woman without an iPhone is like a dog without a bicycle, or something like that:


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au more attractive than SoftBank for iPhone 4S

Are you interested in getting an iPhone 4S? graph of japanese statisticsWith the release of the iPhone 4S in Japan, SoftBank are no longer the only mobile company offering Apple’s phone, but now au from KDDI have joined them, and this survey from goo Research, reported on by japan.internet.com, into mobile phone upgrades will not make pleasant reading for the SoftBank management.

Demographics

Between the 21st and 27th of October 2011 exactly 1,000 mobile phone (including smartphone) owning members of the goo Research monitor group completed a private internet-based questionnaire. 51.6% of the sample were female, 1.2% in their teens, 11.3% in their twenties, 29.8% in their thirties, 28.0% in their forties, and 29.7% aged fifty or older.

I’m now getting much keener on a smartphone – perhaps the coming January I’ll finally make the leap?
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Two in three reckon Skype will bring free calls to all mobiles

Do you know Skype? graph of japanese statisticsWith Skype already available on many smartphone, and indeed with Japan’s second-largest carrier, au, now preloading it onto many phones, this survey from goo Research looks at awareness of Skype and other associated issues.

Demographics

Between the 12th and 17th of November 2010 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.8% in their thirties, 16.1% in their forties, 15.4% in their fifties, and 12.2% aged sixty or older.

In Q2, I’m not sure if people were fully aware that Skype to Skype may be free (excluding packet charges), but Skype to non-Skype mobile phones requires payment. Furthermore, in Japan public wireless is rather thin on the ground, so even if the majority of mobile phones in Japan have it installed, calls are still going to have to be paid for more often than not.
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docomo professional, au youthful, SoftBank shoddy

Following up on coffee shop chain images comes another survey from iShare, this time looking at cellphone carrier image.

Demographics

Between the 17th and 19th of December 2008 402 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.7% of the sample were male, 15.4% in their twenties, 45.0% in their thirties, 32.3% in their forties, and 7.2% in either their teens or aged fifty or older.

Given SoftBank’s image in the title, it does seem appropriate that they supply Mickey Mouse phones.


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Mobile phone design perception in Japan

Who makes your mobile phone? graph of japanese statisticsWith most phones now crammed full with the latest features, most manufacturers are putting more effort into the design aspect of their phones as the differentiating feature. To see how consumers perceive the look of their mobiles, MyVoice conducted a survey into mobile phone design.

Demographics

Over the first five days of September 2008 15,502 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 1% in their teens,l 15% in their twenties, 36% in their thirties, 29% in their forties, and 19% in their fifties.

The first phone that I felt was stunning in design terms was the Sharp Aquos with the rotating screen that could change from portrait for standard email use to landscape for One Seg television watching. That phone first came out on SoftBank, but it’s now offered by all three major carriers. To my overseas readers – have Sharp licenced that technology to any foreign manufacturers? I seem to remember hearing that Panasonic’s push-button opening for clamshells has been licenced overseas, but Panasonic seem to keep that feature to themselves as a differentiating factor for the domestic market.

In the graph, I kept Sony-Ericsson separate as some of their hardware is worldwide, some domestic only.
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