iPhone 12 purchasing opinions in Japan

This quite comprehensive survey was published just a few days before the iPhone 12 went on sale, but it’s out now, so please excuse my slightly late translation of MMD Labo’s look at iPhone 12 purchasing opinions.

I’m quite anti-Apple after a few bad experiences with Mac computers; I understand their appeal but I dislike their user interface philosophy of ease-of-use over control.

I’m also extremely ambivalent on 5G as a consumer technology; coverage in Japan is almost non-existent outside a tight area around major train stations, and adverts with all these holograms suggesting flawless telepresence are just unrealisable pipedreams. The extremely low latency is good, though, but I doubt the average consumer will really notice.

New iPhone 6s: Silver 64GB model most popular

Are you interested in the iPhone 6s, 6s Plus? graph of japanese statisticsShortly before the launch of Apple’s iPhone 6s, MMD Labo conducted a survey into the iPhone 6s and iPhone 6s Plus.


Over the 17th and 18th of September 2015 3,000 mobile phone users aged between 15 and 69 completed a private internet-based questionnaire. No age breakdown was given, but there were 1,000 respondents from each of the three major mobile carriers, docomo, au and SoftBank.

I’m not interested in the iPhone at all; it mollycoddles the user too much for my liking, and I’ve not been a faw of Apple since way back when I had to use one that was too clever for its own good, getting in the way of the workflow I wanted to do, and more recent encounters have been similar exercises in frustration.

3.5% already reserved an Apple Watch

Which model of Apple Watch do you want, have reserved? graph of japanese statisticsICT Research and Consulting recently conducted a survey into Apple Watch buying intentions and found a reasonable number already interested in buying one.


Over the 13th and 14th of April 2015 550 people aged from 20 years old completed a web-based questionnaire. No information was given on how the sample was collected, so it is a bit difficult to extrapolate these numbers.

I’m no Apple fan, and I’ve got almost zero interest in any sort of smart wrist device. My mobile phone works as a pedometer, and I cannot think of other features that I’d want. The health benefits of such devices is yet to be proven, and perhaps they might even make you more unhealthy by either giving you a false sense of security or inducing hypochondria.

Smartphone still means iPhone in Japan

Are you interested in upgrading to an iPhone 4S? graph of japanese statisticsjapan.internet.com recently reported on goo Research’s third look at mobile phone and smartphone upgrade needs, with the report focusing on iPhone 4S-related issues.


Between the 3rd and 8th of February 2012 1,000 mobile phone-using members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.6% in their teens, 12.1% in their twenties, 27.1% in their thirties, 32.5% in their forties, and 26.7% aged fifty or older.

However, as the old saying goes, a woman without an iPhone is like a dog without a bicycle, or something like that:


Why Japanese love Apple products

With the iPod having beaten just about all the opposition (Sony are still fighting strongly), then the iPhone dominating, although it may be slipping right now, and the iPad too doing very well, it seems opportune to ask why people like Apple products. This ranking survey was conducted by goo Ranking.


Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I own no Apple products, but they definitely are idiot-proof (#3) and the unified infrastructure (#5) such that all your music, photos and apps can seamlessy travel between all your devices is really a very strong selling point, and a great way to lock-in customers. I also suspect that if people had really been honest, #20 would be much higher!

And talking of cute logos:

Snow Leopard Tan


Japan iPhone: almost half also have proper phone

Is the iPhone your only phone? graph of japanese statisticsThis isn’t the first survey to indicate this, but this recent survey from Media Interactive, reported on by japan.internet.com, into Apple’s iPhone backed up statistics on the iPhone being almost as much a second phone as an only phone.


Between the 21st and 23rd of June 2010 exactly 1,000 internet users completed an online survey. 51.5% of the sample were male, 0.8% in their teens, 15.2% in their twenties, 30.2% in their thirties, 29.1% in their forties, 17.1% in their fifties, and 7.6% in their sixties.

You may want to check out yesterday’s look at the iPad.

I must admit to feeling a bit jealous of iPhone and other smartphone users these days, and sadly my summer bonus isn’t enough to cover an upgrade. However, I won’t touch SoftBank, and docomo’s recent annoucement of their removal of SIM Lock from next year will probably delay my upgrade even longer.

Note that the survey was conducted between the 21st and 23rd of June, but the iPhone 4 didn’t go on sale until the day after, 24th June 2010, and that the 2G original iPhone was never released in Japan.

Japanese iPad early adopters mostly satisfied

For how long per day do you use your iPad? graph of japanese statisticsMacromill Research recently conducted a detailed survey into the opinions of recent iPad purchasers, and found a mostly positive set of reactions.


On the 14th and 15th of June 2010 300 iPad users from the Macromill monitor group completed a private internet-based questionnaire. 88.7% of the sample were male, 4.7% in their teens, 25.7% in their twenties, 36.0% in their thirties, 19.7% in their forties, and 14.0% aged fifty or older. 51.3% were married, 55.7% were regular company employees, 12.3% students, and all other occupation types were under 7%. A couple of other significant demographics are in tables D1 and D2 below.

The iPad was released on May 28th in Japan, so most people would have had their iPad for less than three weeks. It would be interesting to see the survey results from the same questions in three months time.

It’s curious that in Q7 that a majority are dissatified with the battery life, whereas a search of Google reports that most people are getting more than the advertised 10 hours out of it. Is it just because it is new and people are doing battery-heavy tasks like playing games, downloading stuff and watching movies, or have people got Nintendo DS Lite-like expectations?

Dating parties with your iPhone in Japan

Anyone bringing out an iPhone or, heaven forfend, an iPad at a gokon dating party would get nothing but ridicule (or a punch in the iGob, if I was feeling generous) from me, but regardless, this survey from goo Ranking and probably sponsored by Apple looked at the top twenty dating party applications for the iPhone


Between the 21st and 24th of May 2010 perhaps around 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. Unfortunately, the link to the demographics is broken, so I cannot give any more information that that right now. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Quite frankly, all these games sound rather naff to me, but then again I’m not in the target audience! Have any of my readers tried out any of the below at a real party?

Three in ten Japanese want an iPhone 3GS

Do you know of the new iPhone 3GS? graph of japanese statisticsWith the release of the Apple iPhone 3GS on the 26th of June 2009, goo Research immediately conducted a survey into the iPhone, the results of which have been reported on japan.internet.com.


Between the 26th and 29th of June 2009 1,036 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.3% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.

There was an interesting story recently on Asiajin (and other places) about how the iPhone 3GS popped up into first place in the sales rankings on release. Although there was discussion about the validity of the ranking, what was missed out was the Blackberry Bold being in 6th place, an extremely dubious positioning in my view. Looking further at the list of companies they survey for the sales figures, they do not survey the official carrier’s own shops, which in my view makes the data extremely inaccurate.

Looking at the charms of the iPhone, the big, big surprise for me is that the browser comes so low! If I were to get one, that would be the one function I would be purchasing it for.

Apple iPhone after ten months in Japan

Do you have an Apple iPhone? graph of japanese statisticsI’m still looking for a survey on the hottest topic these days, the disease formally known as swine ‘flu, but with no luck yet, so instead you’ll have to make do with a look at an update on last year’s pandemic of mass hysteria in this survey from iShare on the Apple iPhone’s image in Japan.


Between the 13th and 16th of April 2009 342 members of the CLUB BBQ free email forwarding service who had a mobile phone for personal use completed a private internet-based questionnaire. 55.3% of the sample were male, 36.8% in their twenties, 29.2% in their thirties, and 33.9% in their forties.

In Q2 it is interesting that nearly all of the series mentioned are RPGs, but given the lack of an external keypad, I’m not really too sure how well they would play. As I suspected, if you have a jailbroken phone, the MAME emulator can be downloaded to give access to the older titles, and the touchpanel controls look nice.