japan.internet.com recently published the results of a survey by goo Research into smartphone apps, with the focus of the report being on the number and types of downloads.
Between the 7th and 9th of August 2012 1,076 members of the goo Research online monitor panel completed a private internet-based questionnaire. 53,2% of the sample were male, 16.7% in their teens, 18.2% in their twenties, 21.7% in their thirties, 16.0% in their forties, 15.4% in their fifties, and 12.0% aged sixty or older.
The introduction to the survey mentions a notion I have too, that when there is a choice of a free and a paid version of the same app, it is better to pay just to avoid the in-app advertisements. For my part, I am still to play Angry Birds, and one of the reasons I won’t touch the Android version is that I have heard that the advertisements actually block the gameplay. It’s also worth mentioning that the carrier au by KDDI offers for a reasonable monthly fee all the apps you can download from their own store.
I’ve paid for exactly one app, Paper Camera, when it was on sale for 40 yen last year. All my five or six other downloaded apps are specially chosen not to have any in-game advertisements; if you’re a Sudoku fan, I can most heartily recommend Andoku for all your numerical fun, and QuickPic to replace the pretty useless stock Android gallery app.