Banner adverts most click-worthy in Japan

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Have you ever clicked on contextual advertisements in search results? graph of japanese statisticsjapan.internet.com recently reported on goo Research’s 8th regular internet advertisements.

Research results

Between the 24th of May and the 3rd of June 2013 1,073 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 16.5% in their teens, 18.5% in their twenties, 21.2% in their thirties, 16.1% in their forties, and 27.7% aged fifty or older.

Just the last week there were some banner ads I saw that I wanted to click. They were for English lessons to improve one’s listening (I wish I could find an example again!) and one that sticks in my mind was a bartender passing a cocktail and saying “Oh ****! You *** cu*** tw**.”
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Viewing adverts on mobile phones

Have you ever seen ads in search results or web sites? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into viewing advertisements on mobile phones, the second time this regular survey has been conducted.

Demographics

Between the 11th and 13th of October 2011 1,091 mobile phone-owning (including smartphone) members of the goo Research online monitor group completed a private mobile phone-based questionnaire. 60.7% of the sample were female, 4.0% in their teens, 25.5% in their twenties, 39.0% in their thirties, 23.3% in their forties, and 8.2% aged fifty or older.

I don’t browse anything outside of docomo’s walled garden on my mobile, but even that bungs an ugly animated gif at the top of the home page.
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Contextual blog adverts useful to majority of Japanese

Have you ever seen contextual advertising in blogs or news articles? graph of japanese statisticsSometimes I wonder why I persist with AdSense as the revenue has dropped quite noticeably over the last two years – if everything had stayed the way it was then, I’d be making over triple what I’m getting now, which itself is almost half what I was making at the peak. However, this survey from goo Research and reported on by japan.internet.com is looking at contextual advertising in blog and news columns from the consumer point of view.

Demographics

Between the 16th and 19th of March 2009 1,085 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.6% in their teens, 17.9% in their twenties, 21.4% in their thirties, 16.5% in their forties, and 27.6% agerd fifty or older.

Strangely enough, I do actually like to see a few contextual advertisements in blogs and the like; it does feel a bit lonely running an ad blocker all the time!

Note that the 30% who haven’t seen contextual advertisement does not mean that about one in three is running an advertisement blocker; there has to be another reason that I would like to see investigated some time.
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Contextual advertising invisible to the majority of Japanese

Do you think contextual content advertisements are useful? graph of japanese statisticsI don’t really know what to make of the headline, but it was an interesting result that came out of a recent survey by goo Research, reported on by japan.internet.com, into internet advertising, the second regular monthly survey into this topic.

Demographics

Between the 22nd and 25th of December 2008 1,082 members of the goo Research monitor panel completed a private internet-based questionnaire. 53.1% of the sample were male, 16.4% in their teens, 17.8% in their twenties, 21.4% in their thirties, 16.1% in their forties, and 28,2% aged fifty or older.

Comparing Q2 with the results of the first regular internet advertising survey, I see that contextual search ads are perceived as marginally more useful than contextual contents ads, which is interesting. In addition, it appears people are more aware of contextual search ads according to the last survey compared to content-based contextual ads in this survey.
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Search result adverts useful to three in five Japanese

How often do you see contextual search advertisements? graph of japanese statisticsSince I started running an ad blocker (Ad Muncher), I don’t see any advertisements in search results. However, the use of such software was not investigated in this recent survey published on japan.internet.com and conducted by goo Research into the topic of internet advertising. This is the first in a regular (monthly, presumably) series.

Demographics

Between the 17th and 20th of November 2008 1,091 members of the goo Research monitor panel completed a private internet-based questionnaire. 53.2% of the sampe were male, 16.7% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.0% in their forties, and 27.8% aged fifty or older.

Note that this report concentrated on search results advertising, but the full survey covered many more kinds of internet advertising.

As you might have noticed, I’ve started with contextual advertisements in my RSS feed. Perhaps next month’s survey might cover them, but given the low figures for RSS usage, I don’t hold out much hope!
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Advertising beer in Japan

Do you want a beer after seeing its advert? graph of japanese statisticsPerhaps it’s partially because the rules on advertising beer in the UK and the US, etc are very strict about not promoting enjoying beer, but humour is often key theme in their advertisements. Without such shackles in Japan, television spots for beer focus on noisy gulping down of said alcoholic beverages. This subject, beer and advertisements, was the topic for a recent survey from MyVoice.

Demographics

Over the first five days of September 2008 15,367 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 15% in their twenties, 37% in their thirties, 29% in their forties, and 19% in their fifties.

Just to give you an idea on how these beers get advertised, in Q2 I’ve embedded YouTube videos for each of the brands. Yes, that’s a very young Helena Bonham-Carter selling Suntory Malts! As a bonus, here’s an extra advert that I can’t embed
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Radio advertising in Japan

Have you ever accessed a URL in a radio advertisement? graph of japanese statisticsAbout the only radio I hear is when I visit the union shop at work and they have a radio playing in the background, but all the English radio idents grate on me! To find out about the habits of the average person, JR Tokai Express Research Inc performed a survey, reported on by japan.internet.com, into radio.

Demographics

Between the 8th and 10th of April 2008 330 members of the JR Tokai Express Research online monitor group successfully completed a private internet-based questionnaire. 53.3% of the sample was female, 2.4% were in their teens, 17.0% in their twenties, 38.2% in their thirties, 27.3% in their forties, 7.9% in their fifties, 6.7% in their sixties, and 0.6% aged seventy or older.

Note that digital radio started broadcasting on the 1st of December 2006. I’ve never listened to it, unless hire cars have had it, but even then it would never have been more than 20 seconds I listened for. In addition, since I almost never listen to the radio, I can’t recall ever hearing a URL or an email address on an advertisement.
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Yukie Nakama beats dog

The battle for new customers amongst the mobile carriers is rather intense, with the three main players running lots of prime-time television advertising. To see what effect they are having on the average Japanese consumer, NEPRO Japan recently looked at mobile phone television advertisements.

Research results

From 10 am on the 7th to 3 am on the 8th of March 2008 4,498 users of the mobile phone menuing systems from the three main providers, namely iMode, Yahoo! Keitai and EZweb self-selected themselves to complete an open survey. 56% of the sample was female, 3% in their teens, 35% in their twenties, 42% in their thirties, and 20% aged forty or older.

Sadly, if the result in Q4 had been the other way round I could have got the much more enticing title of “Yukie Nakama gets licked by dog”, but it was not to be. Anyway, here is the lovely Yukie Nakama, and some other not-so-lovely people:

SoftBank CM from YouTube

Although I can’t stand dogs in real life, I really do like the SoftBank commercials! Yukie Namaka’s au “Anybody!” appearances are rather entertaining too, although the latest ones are a bit naff. I can’t remember recent DoCoMo adverts, although a few months ago they had celebrity-infested ones. Just to round out, eMobile has monkeys, with this one featuring the SoftBank dog’s twin brother being amazed at the cheap deals.
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Two in three click search ads, half find them useful in Japan

Have you ever clicked ads in search results? graph of japanese statisticsI run an ad blocker, although I keep Google ads live (and I hope you do too!) as they are mostly pretty lightweight and quick to load, and most importantly usually text-only. I do very occasionally click search ads but don’t really find them that useful, and this recent survey reported on by japan.internet.com and performed by JR Tokai Express Research Inc into web search showed that a lot of Japanese do too.

Demographics

Over the 3rd and 4th of March 2008 330 members of the JR Tokai Express Research monitor panel completed a private internet-based questionnaire. 53.3% of the sample was male, 3.6% in their teens, 15.2% in their twenties, 37.6% in their thirties, 25.8% in their forties, 9.1% in their fifties, 5.8% in their sixties, and 3.0% aged seventy or older.

Note that because many television and print advertisements feature search keywords rather than URLs, rather than engage in SEO activities to naturally boost a product’s home page the companies buy advertising space on the major search engines, thus, perhaps, Japanese people pay more attention to the sponsored links.

From what I’ve heard, if you want to advertise Google of course gives you the largest audience, but Yahoo!’s customers are more click-happy and keen to buy, although Yahoo! has a higher minimum cost per click charge. MSN/Windows Live seems actually to be the best from an overall package point of view, but looking at the results below, if you’re trying to sell in Japan you won’t see much business!
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New advertising provider!

You may have noticed that my sidebar has changed – I’ve ditched BlogAds which was just not performing for me at all, and also killed a Google skyscraper that was suffering from Google’s squeeze on the little guys, and I’ve instead joined up with AdToll to provide advertising services. I currently have available two slots; one of size 125 x 125 above the fold (usually), and one at 468 x 60 at the bottom of each post, available at a quite reasonable cost – at the moment it’s standing at about 40 cents for a projected 15,000 impressions. Please consult my rate card below for the latest prices.


In addition, my fellow blog publishers may like to take advantage of AdToll’s services, with a key feature being a modest 30% cut compared to many other advertisement brokers who charge a 50% premium for their services. If so, please click here to sign up.

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