Surviving Japanese summer nights

UPDATE: This is an updated version of the original story, as I ended up with a stupidly high ranking in MSN Search and was getting far too many hits from dubious searchs! I also had an email about the article from DIMSDRIVE research, and I felt that the tone of the original article could be perceived as tarnishing the reputation of that company, so I pulled the story and replaced it with this version.

Last month DIMSDRIVE research carried out this survey to find out what Japanese citizens wore during the long hot summer nights. The sample size was 6,904 people with just over 60% female.
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Perceiving advertising

Since this blog, like many others, and like real life too, is littered with adverts, it might be useful to look at how the Japanese perceive advertising. This survey from goo Research attempted to address this issue. This survey was carried out amongst 2,147 people residing in Tokyo and the surrounding prefectures of Saitama, Kanagawa and Chiba. It was performed as a real time survey using mobile phones, whatever that means. I think it means they just phoned mobile numbers from their survey group at random, so people could answer about their current surroundings.
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Chewing gum

As someone who chews gum after almost every meal at home, the following survey from goo Research on usage in Japan is interesting to me. I suppose I could add comments on the dodgy state of Japanese teeth, but (a) I’ll resist the temptation, and (b) that sort of comment Read more…

Portable Music Players

Found this survey at BizMarketing regarding portable music players. The fieldwork was carried out over the Internet by members of BizMarketing Survey (must look into that to see if there’s free money for taking surveys!) from April 27th to May 9th of this year, with 4,279 respondents. Q1: What brand Read more…