goo Research recently published the results of some detailed investigation into the use of portable music players. Over four days at the end of March they interviewd by means of a private internet questionnaire 2,183 members of their monitor group. The respondents were 48.2% male, with 19.1% in their teens, 17.5% in their twenties, 19.7% in their thirties, 21.2% in their forties, 16.6% in their fifties, 4.8% in their sixties, and 1.2% seventy years old or more.
Note that MP3 player refers to either memory based or hard-disk based players only like iPods or D-Snaps, not CD players that support MP3 file formats. I am not sure under what category phones with music playback support are recorded; perhaps they are “Other”?
I’ve recently been testing a Sony NW-A3000 but I couldn’t really recommend it to anyone. The 20 Gb hard disk is nice, of course, but the PC-based software is unwieldy to say the least, as is the player software. Pet hates include that random shuffle seems not as random as it should be, doing Pause then Play will result in a one-second or so skip, and recharging the player resets the player back to the first track. I’ve heard that the iPod balances out the volume, but the Sony doesn’t, so I have to keep fiddling with the sound levels. On the other hand, I did manage to find an almost complete archive of Just A Minute, but on the downside I perhaps scare the other train passengers as I try to stifle laughs during my commute.