This straightforward survey from MMD Labo looked at internet reservations by smartphone.

Looking at the options, I’m surprised that “travel” or “flights” do not appear on the list. Given that “other” is less than 2%, they must have been explicitly excluded, but for what reason is not explained.

Research results

Q1: Have you ever used your smartphone to make online bookings? (Sample size=557)

Yes (to SQ1)
69.1%
No
30.9%

What have you booked online with your smartphone? (Sample size=385, multiple answer)

Restaurant (to SQ2 to SQ4, then SQ8)
59.0%
Hotel
54.3%
Beauty treatment (to SQ5 to SQ7, then SQ8)
40.3%
Hospital
27.0%
Event, workshop, seminar
18.7%
Massage
17.9%
Fitness, training gym
10.1%
Lessons
9.9%
Bank
9.6%
School open campus
8.6%
Facilities, meeting room, rental space
7.8%
Other
1.6%

Q1SQ2: Which restuarant reservation services have you used with your smartphone? (Sample size=227, multiple answer)

Hot Pepper
53.3%
Gurunavi
44.1%
Tabelog
40.5%
EPARK Gourmet
26.4%
Company’s own web site
23.8%
Ikkyu.com Restaurant
15.9%
Yahoo! Loko
11.5%
Retty
9.7%
OZmall
7.9%
Hitosara
7.5%
OpenTable
6.2%
Other
2.2%
Don’t remember
3.5%

Q1SQ3: How do you search with your smartphone for restaurants? (Sample size=227, multiple answer)

Browser search
69.2%
App search
51.5%
Google Map search
42.7%
SNS search
20.3%
Other
0.9%

Q1SQ4: How do you reserve restaurants after searching with your smartphone? (Sample size=227, multiple answer)

Browser reservation
71.8%
App reservation
62.6%

Q1SQ5: Which beauty treatment reservation services have you used with your smartphone? (Sample size=155, multiple answer)

Hot Pepper Beauty
80.0%
Rakuten Beauty
19.4%
EPARK Beauty
18.1%
Company’s own web site
15.5%
minimo
9.7%
OZmall
8.4%
Beauty Park
8.4%
Tsukutsuku!! Beauty
8.4%
Other
0.6%
Don’t remeber
4.5%

Q1SQ6: How do you search with your smartphone for beauty treatments? (Sample size=155, multiple answer)

Browser search
63.2%
App search
49.7%
Google Map search
25.8%
SNS search
21.9%
Other
0.6%

Q1SQ7: How do you reserve beauty treatments after searching with your smartphone? (Sample size=155, multiple answer)

Browser reservation
69.7%
App reservation
63.2%

“Social login” is rather than creating a new account on a web site one uses “Login with Google” or similar services to shortcut the account creation process.

Q1SQ8: Have you used social login when making a reservation? (Sample size=385)

Yes (to SQ9
81.6%
No
9.9%
Don’t know, don’t remember
8.6%

Q1SQ9: Which social login services did you use? (Sample size=314, multiple answer)

Yahoo! JAPAN
57.3%
LINE
51.0%
Rakuten
44.9%
Google
42.0%
Amazon
36.6%
Twitter
29.3%
Facebook
24.5%
Instagram
22.9%
Apple
21.7%
Mobile phone provider service
18.2%
Kakaku.com
15.3%

Demographics

Between the 19th and 24th of April 2021 557 members of the MMD monitor group aged between 20 and 69 years old completed a private internet-based questionnaire. No further demographics were provided.


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