Making bookings on smartphones

This straightforward survey from MMD Labo looked at internet reservations by smartphone.

Looking at the options, I’m surprised that “travel” or “flights” do not appear on the list. Given that “other” is less than 2%, they must have been explicitly excluded, but for what reason is not explained.

Research results

Q1: Have you ever used your smartphone to make online bookings? (Sample size=557)

Yes (to SQ1)	69.1%
No	30.9%

What have you booked online with your smartphone? (Sample size=385, multiple answer)

Restaurant (to SQ2 to SQ4, then SQ8)	59.0%
Hotel	54.3%
Beauty treatment (to SQ5 to SQ7, then SQ8)	40.3%
Hospital	27.0%
Event, workshop, seminar	18.7%
Massage	17.9%
Fitness, training gym	10.1%
Lessons	9.9%
Bank	9.6%
School open campus	8.6%
Facilities, meeting room, rental space	7.8%
Other	1.6%

Q1SQ2: Which restuarant reservation services have you used with your smartphone? (Sample size=227, multiple answer)

Hot Pepper	53.3%
Gurunavi	44.1%
Tabelog	40.5%
EPARK Gourmet	26.4%
Company’s own web site	23.8%
Ikkyu.com Restaurant	15.9%
Yahoo! Loko	11.5%
Retty	9.7%
OZmall	7.9%
Hitosara	7.5%
OpenTable	6.2%
Other	2.2%
Don’t remember	3.5%

Q1SQ3: How do you search with your smartphone for restaurants? (Sample size=227, multiple answer)

Browser search	69.2%
App search	51.5%
Google Map search	42.7%
SNS search	20.3%
Other	0.9%

Q1SQ4: How do you reserve restaurants after searching with your smartphone? (Sample size=227, multiple answer)

Browser reservation	71.8%
App reservation	62.6%

Q1SQ5: Which beauty treatment reservation services have you used with your smartphone? (Sample size=155, multiple answer)

Hot Pepper Beauty	80.0%
Rakuten Beauty	19.4%
EPARK Beauty	18.1%
Company’s own web site	15.5%
minimo	9.7%
OZmall	8.4%
Beauty Park	8.4%
Tsukutsuku!! Beauty	8.4%
Other	0.6%
Don’t remeber	4.5%

Q1SQ6: How do you search with your smartphone for beauty treatments? (Sample size=155, multiple answer)

Browser search	63.2%
App search	49.7%
Google Map search	25.8%
SNS search	21.9%
Other	0.6%

Q1SQ7: How do you reserve beauty treatments after searching with your smartphone? (Sample size=155, multiple answer)

Browser reservation	69.7%
App reservation	63.2%

“Social login” is rather than creating a new account on a web site one uses “Login with Google” or similar services to shortcut the account creation process.

Q1SQ8: Have you used social login when making a reservation? (Sample size=385)

Yes (to SQ9	81.6%
No	9.9%
Don’t know, don’t remember	8.6%

Q1SQ9: Which social login services did you use? (Sample size=314, multiple answer)

Yahoo! JAPAN	57.3%
LINE	51.0%
Rakuten	44.9%
Google	42.0%
Amazon	36.6%
Twitter	29.3%
Facebook	24.5%
Instagram	22.9%
Apple	21.7%
Mobile phone provider service	18.2%
Kakaku.com	15.3%

Demographics

Between the 19th and 24th of April 2021 557 members of the MMD monitor group aged between 20 and 69 years old completed a private internet-based questionnaire. No further demographics were provided.