Teenage schoolgirls and smartphones, part 1 of 2

Following on from women and mobile games, I now present a survey from Pre-Can Teens Labo by GMO into teenage schoolgirls and mobile phones.

This is another rather large survey with lots of interesting data to consume. LINE is, as you can see, the messenger app for not just schoolgirls, but just about everyone in Japan. I avoid it like the plague, though as I don’t trust them with my phonebook, and my wife has the problem that once a corporate account makes contact, it’s pretty much impossible to block them, and even if you manage to they can reconnect.

On the other hand, Facebook seems remarkably low, but I’ve heard in America only old people use Facebook, so perhaps that is a trend in Japan too.

Research results

Q1: What is the OS of your main smartphone? (Sample size=1,256)

Android	47.6%
iOS	49.0%
Other	3.3%

Q2: What is the carrier for your main smartphone? (Sample size=1,256)

docomo	37.0%
au	24.1%
SoftBank	16.7%
Y! Mobile	7.6%
Cheap SIM-only	5.8%
Don’t know	8.7%

Q3: Do you use smartphone apps? (Sample size=1,256)

Yes (to SQ1, SQ3 on)	99.8%
No	0.2%

Q3SQ1: What genres of smartphone apps do you use? (Sample size=1,254)

SNS, communication (to SQ2)	92.3%
Camera, photo retouch	86.7%
Video	84.8%
Game	72.4%
Music	72.1%
Manga, books	44.3%
Weather	36.2%
Maps, navigation	33.4%
Study	32.7%
Shopping	28.7%
Coupon	27.5%
News, information	20.3%
Health care	10.9%
Recipe	6.9%
Other	0.9%
Don’t know, can’t remember	2.1%

Q3SQ2: How often do you use the following SNS, communication apps? (Sample size=1,157)

	Every day	Not every day
LINE	98.9%	1.1%
Twitter	55.5%	44.5%
Instagram	49.5%	50.5%
Facebook	3.5%	96.5%

Q3SQ3: In the last 6 months, about how many new smartphone apps have you installed? (Sample size=1,254)

None at all	3.9%
One to three	25.8%
Four to seven	23.4%
Eight to ten	13.1%
11 to 15	6.7%
16 to 20	2.8%
21 to 30	3.1%
31 or more	3.1%
Don’t know, don’t remember	18.2%

Q3SQ4: About how many apps do you use daily? (Sample size=1,254)

One to three	32.9%
Four to ten	60.0%
11 to 20	3.8%
21 or more	0.6%
Don’t know, don’t remember	2.7%

Q3SQ5: Have you ever spent money on buying apps, in-app items, etc? (Sample size=1,254)

Yes (to SQ6)	14.4%
No	85.6%

Q3SQ6: About how much per month do you spend on buying apps, in-app items, etc? (Sample size=181, multiple answer)

Less than 500 yen	24.9%
500 to 999 yen	14.4%
1,000 to 2,999 yen	15.5%
3,000 to 4,999 yen	9.4%
5,000 to 9,999 yen	6.6%
10,000 to 19,999 yen	1.1%
20,000 to 49,999 yen	0.0%
50,000 to 99,999 yen	1.1%
100,000 yen or more	1.7%
Don’t know, can’t remember	25.4%