Women and mobile games: part 2 of 3

This rather huge survey from Kurashi How Labs looked at women and smartphone games.

My current game has a handy display of how many days you’ve logged in as you log in, so I can tell you that I’ve been playing for 199 days. The last game I was addicted to, Two Dots, I quit after about a year as I’d basically beaten the game; I’d got three stars on every single level, and there was no new content on the horizon, so I quit.

I’ve seen this game advertised on the monitors in the train, but you probably get put on a list if you download it:

Research results

Q8: What genres of game do you usually play? (Sample size=524, multiple answer)

Puzzle, puzzle action, puzzle RPG	62.8%
Quiz, brain training	16.4%
Growing up game	13.2%
RPG, MMORPG, action RPG	12.2%
Location-based game (Pokemon GO, etc)	10.1%
Card game, table-top game, board game	9.4%
Town, country-building	8.6%
Music, rhythm game	7.6%
Love game	6.7%
Battle action game	5.5%
Escape game	5.5%
Shooting game	4.6%
Sports, race game	3.2%
War, economy simulation game	2.5%
Other	2.7%

Q9: Which game are you currently addicted to? (Sample size=524, top 10)

Rank		Votes
1	LINE: Disney Tsum-Tsum	92
2	Pokemon GO	27
3	Puzzle and Dragons	20
4	Candy Crush, CC Saga, CC Soda	19
5	LINE Bubble, LINE Bubble 2	14
6	LINE Pokopoko	13
7=	Solitaire	12
7=	Monster Strike	12
9	Doubutsu no Mori (Animal Crossing)	8
10	Frozen Free Fall	7

Q10: How long have you been playing the game you are currently addicted to? (Sample size=524)

Less than a week	6.5%
Less than a month	6.9%
Less than two months	4.6%
Less than three month	5.0%
Less than half a year	8.0%
Less than a year	14.1%
Less than two years	17.2%
Less than three years	14.7%
Three or more years	23.1%

Q11: How did you first come across the game you are currently addicted to? (Sample size=524, multiple answer)

Recommended by friends, family	46.0%
Saw it in the app store, Google Play	29.4%
Saw it mentioned on net news, blogs	9.0%
Saw TV advert	6.9%
Saw it mentioned on Twitter, Facebook, other SNS	6.7%
Saw a related comic, animation	4.0%
Saw it on a TV program	2.3%
Saw it in newspaper, magazine	1.0%
Other	7.4%

Q12: Have you ever quit playing a game? (Sample size=524)

Yes (to SQ)	73.7%
No	26.3%

Q12SQ: Why did you quit playing a game? (Sample size=game quitters, multiple answer)

Got bored with it	62.4%
Couldn’t progress easily without spending money	30.8%
Took too much time to play	30.6%
Didn’t feel I was achieving anything	24.4%
Too complicated to play	17.9%
Stopped liking the characters, design	7.8%
Stopped liking the story	6.0%
Had no-one to play with	4.4%
Other	7.3%