I’m not sure how well the downloadable game marketplace Steam
is known in the West, but at least thanks to this survey about Steam I know a little more about the Japanese market.
I’ve never used Steam, and in fact I’ve got almost no time for any PC gaming; free Android titles fill my gaming needs! This is more my kind of Steam:
Research results
Q1: Do you know of “Steam”? (Sample size=22,000)
Yes
(to SQ1)Just heard the name No Male, teens 25.6% 12.8% 61.5% Male, twenties 25.1% 15.1% 59.7% Male, thirties 15.5% 14.4% 70.1% Male, forties 8.8% 10.3% 80.9% Male, fifty or older 3.6% 6.6% 89.9% Female, teens 6.3% 8.4% 85.2% Female, twenties 7.1% 9.1% 83.8% Female, thirties 3.4% 6.4% 90.2% Female, forties 1.7% 5.0% 93.4% Female, fifty or older 1.0% 5.4% 93.6% Q1SQ1: Have you ever purchased contents through “Steam”?
Yes
(to SQ2)Male, teens 9.4% Male, twenties 12.7% Male, thirties 8.4% Male, forties 4.3% Male, fifty or older 1.7% Female, teens 2.5% Female, twenties 2.8% Female, thirties 1.2% Female, forties 0.7% Female, fifty or older 0.3% Combining the two answers above for men in their twenties, we get this:
Q1+Q1SQ1: Have you ever purchased contents through “Steam”? (Sample size=men, twenties)
Yes 3.2% No, but know what Steam is 21.9% No, and just heard the name 15.1% No, and don’t know what it is 59.7% Q1SQ2: How many items have you purchased through Steam in the last year?
None 21.9% One 19.4% Two 13.2% Three 9.2% Four 5.9% Five to nine 13.2% Ten to nineteen 11.4% Twenty to forty-nine 3.4% Fifty or more 2.4%
Demographics
Between 4 pm on the 13th of February 2018 and 8 pm on the 16th of February 2018 22,000 members of the Smart Answer monitor group completed a private internet-based questionnaire. No further demographics were given.
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