Majority of Japanese have printed smartphone photos

This interesting survey from Macromill’s Honote took a look at smartphone photography, printing, and New Year greetings.

I’ve never printed a smartphone photo; I did long, long ago print out a photo from a feature phone to make my own personalised stickers. I use a third-party service to print out the photo side of my New Year postcards, but I’d love a service whereby I could easily send postcards without knowing people’s physical addresses, just by sending them an invitation through Facebook or whatever.

Here’s some people capturing next year’s postcard image, perhaps:

Research results

Q1: Which of the following photo-taking devices do you have? (Sample size=2,178, multiple answer)

Compact digital camera	55.9%
iPhone	55.7%
Android smartphone	32.3%
Tablet	29.6%
Digital SLR, mirrorless SLR	21.2%
Film camera	12.2%
Instant camera	10.4%
Other	6.7%

Q2: Which devices do you take one or more photos per week with? (Sample size=2,178, multiple answer)

iPhone N=1,213	65.9%
Android smartphone N=703	42.5%
Tablet N=644	26.1%
Digital SLR, mirrorless SLR N=461	20.8%
Instant camera N=227	20.3%
Film camera N=266	16.2%
Compact digital camera N=1,217	12.7%
Other N=146	14.4%

Broken down by age and sex, the most interesting figure was that 91.8% of girls in their teens took one or more photos per week with iPhones, versus 56.3% with Androids.

Q3: Have you ever printed smartphone photos that you have taken? (Sample size=801)

Yes	51.3%
No	44.4%
Didn’t know you could print them	4.2%

Q4: When or why do you print smartphone photos? (Sample size=536, multiple answer)

When I want some concrete memories	64.7%
To sort out, gather together photos	37.1%
To give as presents	36.4%
To decorate my room	26.5%
To make an album	26.1%
Want to keep a physical copy	18.7%
For New Year postcards	12.9%
To submit for exhibition, contest	2.2%
Other	1.7%

Q5: Have you ever used a photobook service? (Sample size=798)

Yes	18.4%
No	81.6%

Q6: How did you send New Year greetings in 2018? (Sample size=801, multiple answer)

New Year postcards	59.9%
LINE message	42.4%
Email	15.9%
Twitter	10.0%
SMS	7.7%
Telephone	6.7%
Instagram	6.4%
Facebook	5.6%
Other	1.5%
Didn’t send any greetings	12.9%

For those in their teens, 72.5% used LINE messaging versus 32.5% with physical postcards; for those in their sixties, 80.3% send postcards, 27.4% LINE messaging.

Q7: Did you use a photograph for your New Year postcards? (Sample size=480)

Yes	45.8%
No	48.1%
Send both with photograph and without	6.0%

Q8: Which of the following services for creating New Year postcards would you want to use? (Sample size=801, multiple answer)

Printing both the picture side and the address side service	32.7%
Designing a card that suits my likes service	14.7%
Personalised image, message per recipient service	14.0%
Address book storage service	12.7%
Sending a postcard to a photographed address service	12.1%
Sending a postcard to someone who I only know by mail address, SNS handle, etc service	8.2%
Photograph studio for taking photos for postcard, SNS greetings service	5.1%
Other	0.4%
Nothing in particular	43.7%

Demographics

Between the 17th and 30th of January 2018 2,178 members of the Macromill monitor group aged betwee 15 and 69 yeards old completed a private internet-based questionnaire. From that group, 801 people who took at least two or three smartphone photographs per month were selected for the more detailed questions.

macromill,honote,smartphone,photograph,new year

This interesting survey from Macromill’s Honote took a look at smartphone photography, printing, and New Year greetings.

I’ve never printed a smartphone photo; I did long, long ago print out a photo from a feature phone to make my own personalised stickers. I use a third-party service to print out the photo side of my New Year postcards, but I’d love a service whereby I could easily send postcards without knowing people’s physical addresses, just by sending them an invitation through Facebook or whatever.

Here’s some people capturing next year’s postcard image, perhaps:

Research results

Q1: Which of the following photo-taking devices do you have? (Sample size=2,178, multiple answer)

Compact digital camera	55.9%
iPhone	55.7%
Android smartphone	32.3%
Tablet	29.6%
Digital SLR, mirrorless SLR	21.2%
Film camera	12.2%
Instant camera	10.4%
Other	6.7%

Q2: Which devices do you take one or more photos per week with? (Sample size=2,178, multiple answer)

iPhone N=1,213	65.9%
Android smartphone N=703	42.5%
Tablet N=644	26.1%
Digital SLR, mirrorless SLR N=461	20.8%
Instant camera N=227	20.3%
Film camera N=266	16.2%
Compact digital camera N=1,217	12.7%
Other N=146	14.4%

Broken down by age and sex, the most interesting figure was that 91.8% of girls in their teens took one or more photos per week with iPhones, versus 56.3% with Androids.

Q3: Have you ever printed smartphone photos that you have taken? (Sample size=801)

Yes	51.3%
No	44.4%
Didn’t know you could print them	4.2%

Q4: When or why do you print smartphone photos? (Sample size=536, multiple answer)

When I want some concrete memories	64.7%
To sort out, gather together photos	37.1%
To give as presents	36.4%
To decorate my room	26.5%
To make an album	26.1%
Want to keep a physical copy	18.7%
For New Year postcards	12.9%
To submit for exhibition, contest	2.2%
Other	1.7%

Q5: Have you ever used a photobook service? (Sample size=798)

Yes	18.4%
No	81.6%

Q6: How did you send New Year greetings in 2018? (Sample size=801, multiple answer)

New Year postcards	59.9%
LINE message	42.4%
Email	15.9%
Twitter	10.0%
SMS	7.7%
Telephone	6.7%
Instagram	6.4%
Facebook	5.6%
Other	1.5%
Didn’t send any greetings	12.9%

For those in their teens, 72.5% used LINE messaging versus 32.5% with physical postcards; for those in their sixties, 80.3% send postcards, 27.4% LINE messaging.

Q7: Did you use a photograph for your New Year postcards? (Sample size=480)

Yes	45.8%
No	48.1%
Send both with photograph and without	6.0%

Q8: Which of the following services for creating New Year postcards would you want to use? (Sample size=801, multiple answer)

Printing both the picture side and the address side service	32.7%
Designing a card that suits my likes service	14.7%
Personalised image, message per recipient service	14.0%
Address book storage service	12.7%
Sending a postcard to a photographed address service	12.1%
Sending a postcard to someone who I only know by mail address, SNS handle, etc service	8.2%
Photograph studio for taking photos for postcard, SNS greetings service	5.1%
Other	0.4%
Nothing in particular	43.7%

Demographics

Between the 17th and 30th of January 2018 2,178 members of the Macromill monitor group aged betwee 15 and 69 yeards old completed a private internet-based questionnaire. From that group, 801 people who took at least two or three smartphone photographs per month were selected for the more detailed questions.