The oddly-named Softbrain Field Co Ltd (a seller of consumer data collected via users scanning receipts for points) recently conducted a survey into electronic cash usage.
I use my Suica card on my smartphone, and WAON plastic – I’ve tried migrating it to my phone, but I need to input a phone number to register it, but I cannot remember what one I used… I auto-charge my WAON; this feature is that when the balance falls below 3,000 yen, if I use at certain shops, mainly Aeon group companies, it automatically refills with another 3,000 yen. I don’t know if Suica offers that feature on their mobile app, as it has an utterly dreadful interface.
Here’s a WAON train with their mascot dog, although you cannot use WAON to ride a train:
Q1: Do you use electronic cash? (Sample size=4,458)
No (to end of survey)
Q2: Which brand of electronic cash do you use the most? (Sample size=2,804)
Suica, other public transport brand
au WALLET (au)
Q3: How many different brands of electronic cash do you currently use? (Sample size=2,804)
Five or more
Q4: Where do you use electronic cash? (Sample size=2,804, multiple answer)
Other restaurant, cafe, etc
Q5: How often do you use electronic cash? (Sample size=2,804)
Three or four times a week
Once or twice a week
Once or twice a month
Q6: Do you use auto-charge facility on your electronic cash? (Sample size=2,804)
Yes, for all of them
Yes, for some of them
Q7: How much do you usually charge (or auto charge) to your electronic cash? (Sample size=2,804)
1,000 to 3,000 yen
4,000 to 5,000 yen
6,000 to 9,000 yen
10,000 to 20,000 yen
21,000 yen or more
Q8: About how much per month do you spend using electronic cash? (Sample size=2,804)
Less than 1,000 yen
1,000 to 2,999 yen
3,000 to 4,999 yen
5,000 to 9,999 yen
10,000 to 19,999 yen
20,000 to 29,999 yen
30,000 to 49,999 yen
50,000 to 99,999 yen
100,000 yen or more
Don’t know, don’t check
Between the 1st and 4th of December 2017 4,458 users of Softbrain’s services who had registered as questionnaire monitors completed a private internet-based questionnaire. 56.7% of the sample were female, 2.3% were in their twenties, 15.1% in their thirties, 34.7% in their forties, 30.2% in their fifties, and 17.7% aged sixty or older.
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