Japan’s cutest corporate critter

This goo Ranking survey looked at what people thought was the cutest animal corporate logo or emblem.

My favourite on the list here is the Suica penguin, but I’m not sure how the various car logos are cute rather than cool, and Shell’s shell is technically an animal, I suppose, but it’s stretching things a little too far, as is Morinaga’s winged cherub.

Here’s Yamato’s black cat from some special promotion at Shinjuku, looking a bit scary rather than cute:

Ranking result

Q: What do you think is the cutest animal-based corporate logo or emblem? (Sample size=1,850)

Rank		Votes
1	Yamato Transport’s black cat	421
2	Suica’s Penguin	146
3=	S.T. Corporation’s chick	93
3=	Nishimatsuya Chain’s rabbit	93
5	Hato Sable’s pigeon	80
6	Playboy’s rabbit	77
7=	Morinaga’s angel	75
7=	Lion’s lion	75
9	Puma’s puma	72
10=	Twitter’s bird	38
10=	Ferrari’s prancing horse	38
12	Mozilla’s Firefox	36
13	Tanomail’s dog	34
14	Skylark’s skylark	31
15	Lacoste’s crocodile	27
16	JAL’s crane	24
17=	Lamborghini’s raging bull	23
17=	Familiar’s bear cub	23
19	CHUMS’ booby bird	22
20	Cow Brand Soap’s cow	21
21	Taisho Pharmacutical’s eagle	18
22=	Shell’s scallop	16
22=	Peugeot’s lion	16
24=	Porsche’s prancing horse	15
24=	Ginbis’ bear cub	15
26=	Fjall Raven’s Arctic fox	14
26=	Maison Kitsune’s fox	14
28	Venturi’s gerfalcon	13
29=	Le Coq Sportif’s cockerel	11
29=	Jaguar’s jaguar	11
31=	Kiwa Products’ stag	10
31=	Alfa Romeo’s snake	10
31=	Burt’s Bees’ bee	10
34=	agnes b.’s lizard	8
34=	Nestle’s bird	8
36=	Paul Frank’s monkey	7
36=	Abarth’s scorpion	7
36=	Shobunsha’s rhinoceros	7
36=	A Bathing Ape’s ape	7
40	Ohkuraya’s snail	6
41=	Orcival’s bee	5
41=	Dodge’s ram	5
41=	Musingwear’s penguin	5
44=	Bel Group’s laughing cow	4
44=	Golden Bear’s bear	4
46	Other	155

Demographics

Between the 24th of December 2017 and the 7th of January 2018 1,850 visitors to the goo Ranking site and associated properties completed a public questionnaire. No demographics were collected.