Most new adults on LINE and Twitter, just one in four on Facebook

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With today being Coming of Age Day in Japan, let’s look with Macromill Research at what 2018’s new adults think about things.

I was quite surprised to see how low the usage percentage was for Facebook, although I have heard before that in America “only old folk use Facebook”, so I suppose Japan would catch up. I’m not on LINE and only auto-post the blog to Twitter, yet active on both Twitter and Google+, so I suppose I must be one of these old folk!

Here’s a typical scene from around town with the women dressed up to the nines for the Coming of Age ceremony:

Four beauties

Research results

Q1: Do you have dream for your future? (Sample size=500)

Yes
54.4%
No
37.8%
Don’t know
7.8%

This figure has been steadily dropping since 2014, when 60.2% had a dream, and is the lowest recorded in the 11 years they have been running the survey.

Q2: Is the future for Japan bright or dark? (Sample size=500)

Bright
34.4%
Dark
65.6%

This figure too has been steadily decreasing since 2014, but still higher than any pre-2014 figure.

Q3: What kind of job would you most want? (Sample size=500)

Company employee
30.6%
Public servant
20.1%
Self-employed, freelancer
7.9%
Other
7.5%
Full-time home-maker
2.1%
Farmer, fisher
0.4%
Not decided if I will seek work
3.6%
Don’t know
27.8%

Q4: Which of the following digital devices do you have? (Sample size=500, multiple answer)

Notebook computer
62.6%
iPhone
61.4%
Android
36.0%
Desktop computer
14.8%
Tablet
12.8%
Feature phone
4.6%

Between 2015 and 2016 the iPhone overtook Android, and now is almost twice as popular.

Q5: Which of the following services do you use? (Sample size=500, multiple answer)

LINE
96.0%
Twitter
80.4%
Instagram
51.4%
Facebook
25.6%
Google+
12.2%
mixi
1.8%

Facebook and Twitter both started at around 50% back in 2013, but as the years pass the gap has steadily grown.

Q6: Do you have expectations and worries regarding AI? (Sample size=500)

 
Expectations
Worries
Strongly
13.0%
14.6%
Somewhat
24.2%
33.4%
Can’t say
33.4%
31.0%
Not really
18.6%
13.4%
Not at all
10.8%
7.6%

Q7: Which new adults do you expect to perform in 2018? (Sample size=500, multiple answer)

Rank
 
Percentage
1
Shoma Uno (male figure skater)
33.2%
2
Fujita Nicole (model, TV celeb)
30.6%
3
Rui Okoye (baseball)
22.4%
4
Hinako Sakurai (actress)
18.2%
5
Satoko Miyahara (female figure skater)
17.8%
6
Hana Sugisaka (actress)
13.6%
7
Shinnosuke Ogasawa (baseball)
12.0%
8
Mone Kamishiraishi (actress, singer)
11.8%
9
Marie Iitoyo (actress)
9.0%
10
Sonoko Inoue (singer-songwriter)
8.8%

Demographics

Between the 15th and 17th of December 2017 500 members of the Macromill monitor panel who would be coming of age in 2018 completed a private internet-based questionnaire. Naturally, the age demographics was that everyone would be 20 years old in the next year, but the sex breakdown was not noted.

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