Just one in three have had three or more days away in last five years

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In last 5 years, have you had 3+ nights of travel? graph of japanese statistics

This survey conducted by DIMSDRIVE Research for From Planet looked at long holidays, where “long” was defined as three or more nights away from home, excluding returning to one’s parents.

It’s pretty sad that anything more than a long weekend is a “long” holiday, but I’m surprised that the number taking more than three nights away is so low. It’s understandable for domestic travel, I suppose, as room rates are rather expensive, but three nights overseas barely gets you anywhere! I suppose that’s why even with more than three days away, Hawaii and Taiwan are the most popular destinations.

Research results

Q1: In the last five years, have you had three or more consecutive nights of travel? (Sample size=4,148)

Yes (to SQs)35.7%
No64.3%

Over 40% of the over sixties had taken 3 nights or more away, but barely a third of those of working age had taken 3 nights away.

Q1SQ1: What were the purposes of your long holidays? (Sample size=1,481, multiple answer)

Spend time with spouse43.8%
Spend time with family30.4%
Visit World Heritage, other famous sites21.5%
Eat food20.1%
Spend time with friends18.3%
Solo travel18.1%
Car touring at destination12.9%
Spend time with children10.9%
Meet people (friends, family)8.9%
Train touring at destination5.5%
Get married, attend wedding2.7%
Go on cruise2.4%
Play golf2.4%
Go diving1.9%
Go skiing1.7%
Study, homestay0.5%
Working holiday0.2%
Other7.6%

Q1SQ2: Where were your destinations for domestic travel? (Sample size=1,481, multiple answer)

Rank Percentage
1Hokkaido18.4%
2Kanto15.9%
3Kyushu14.0%
4Kansai13.6%
5Okinawa12.4%
6Tohoku9.9%
7Chubu8.0%
8Tokai7.2%
9Chugoku6.8%
10Hokuriku6.1%
11Shikoku5.7%

Q1SQ3: Where were your destinations for overseas travel? (Sample size=1,481, multiple answer)

Rank Percentage
1Hawaii10.2%
2Taiwan8.8%
3=France7.3%
3=Italy7.3%
5Thailand6.3%
6West coast USA5.5%
7South Korea5.1%
8Spain4.7%
9=China4.5%
9=Germany4.5%
11=Singapore4.3%
11=Vietnam4.3%
11=Guam4.3%
14Hong Kong, Macau4.1%
15East coast USA3.8%
16UK3.6%
17Indonesia3.3%
18Australia3.1%
19Switzerland3.0%
20Turkey2.8%

Q1SQ4: Apart from clothes, money, mobile phone and other essentials, what did you take with you on holiday? (Sample size=1,481, multiple answer, top twenty answers)

RankMale
N=918
PercentageFemale
N=563
Percentage
1Toothbrush, toothpaste59.0%Make-up81.9%
2Umbrella, raincoat51.2%Toothbrush, toothpaste67.0%
3Cough, headache, stomach medicine49.6%Umbrella, raincoat65.0%
4Plastic bag29.2%Facial soap63.2%
5Band-aid27.7%Cough, headache, stomach medicine63.2%
6Anti-bacterial wipe24.8%Sun block63.1%
7Shampoo, rinse22.1%Band-aid52.9%
8Sun block20.5%Plastic bag52.8%
9Slippers18.8%Lip balm51.9%
10Hair styling goods16.8%Anti-bacterial wipe51.5%
11Make-up15.7%Shopping bag46.7%
12Facial soap15.6%Cleaning goods43.5%
13Shopping bag15.4%Shampoo, rinse42.3%
14Disposable chopsticks, plastic knife, spoon13.9%Hair styling goods32.9%
15Wi-fi router13.6%Slippers29.1%
16Lip balm12.0%Body soap26.3%
17Clothes washing soap11.5%Clothes washing soap20.6%
18Body soap11.1%Travel sickness medicine19.2%
19Food11.0%Disposable chopsticks, plastic knife, spoon18.5%
20Cleaning goods10.1%Clothes pegs12.8%

Demographics

Between the 22nd of July and the 5th of August 2016 4,148 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 2.7% were in their twenties, 11.9% in their thirties, 28.7% in their forties, 30.6% in their fifties, 19.0% in their sixties, and 7.1% aged seventy or older. No sex breakdown was given.

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