With the new iPhone 7 expected to be announced next week, this is a timely survey reported on by Internetcom and conducted by Macromill into the new iPhone.
The rumours I’ve heard are no headphone jack; Bluetooth only, which I can believe Apple would do regardless of customer complaints; and support for Japan’s Felica NFC chip standard, to allow it to be used on public transport here, which I would be surprised to see.
Research results
Q1: Have you heard rumours about the new iPhone 7? (Sample size=1,000)
Yes 41.3% No 58.7% Q2: Are you thinking about buying the new iPhone? (Sample size=1,000)
Want to buy (to SQ) 7.2% Investigating buying (to SQ) 20.0% Can’t say, not thought about it 44.3% Don’t want to buy 28.5% Q2SQ: What would you like to see in the new iPhone? (Sample size=272, multiple answer)
Rank Percentage 1 Longer battery life, low-energy mode 54.4% 2 Water resistance 48.2% 3 Crack-resistant glass 44.1% 4 Beautiful display 39.0% 5 Wireless charging 34.9% 6 Faster operation 33.5% 7 Smooth functionality 33.1% 8 Thinner handset 32.0% 9 Robust handset 31.6% 10 New handset color 31.0%
Demographics
Between the 10th and 12th of August 2016 1,000 smartphone owners completed a private internet-based (smartphone-based, I think) questionnaire. No further information was provided.
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