Do you know what Pokemon GO is? graph of japanese statistics

With Pokemon GO taking the world by storm, I suppose it is no surprise that this survey from Mobile Marketing Data Labo into Pokemon GO usage found that it was just as popular over here.

I am not in the least bit interested in it, and I don’t understand what all the fuss is about amongst adults who really should know better than to be faffing about chasing beasties that are normally found in McDonalds Happy Meals. Grow up the lot of you, bah humbug.

Here instead is an erotic Pikachu:

Japan As I See It

Research results

Q1: Do you know what “Pokemon GO” is? (Sample size=1,949)

Yes 92.6%
No 7.4%

Q2: Have you played Pokemon GO? (Sample size=1,453, smartphone owner who know Pokemon GO)

(to SQ)
Downloaded, not played No
All 39.0% 3.7% 57.3%
42.1% 4.1% 53.9%
36.1% 3.4% 60.5%
15-19 years old
51.2% 4.9% 43.9%
20-29 years old
48.0% 3.7% 48.3%
30-39 years old
37.5% 3.5% 59.1%
40-49 years old
29.3% 3.3% 67.4%
50-59 years old
35.6% 3.4% 61.0%
60-69 years old
15.3% 4.7% 80.0%

Q2SQ: What have you felt, what has happened playing Pokemon GO? (Sample size=567, multiple answer)

Battery loses charge quickly 67.9%
Really fun game 45.0%
Smartphone use has increased 37.4%
Walk a lot 34.0%
Fiddle with phone while walking 34.0%
Communicate more with family, friends 18.5%
Visit places I don’t usually go to 17.3%
Gone Pokemon hunting with family, friends 13.2%
Chatted with strangers 6.2%
Bumped into people, objects 5.5%
Fell over, got injured 3.4%
Dropped, broke my smartphone 3.4%
Other 7.1%

Q3: Has Pokemon GO caused you to investigate switching to a smartphone? (Sample size=310, feature phone owners)

Yes 10.3%
No 89.7%


Over the 25th and 26th of July 2016 1,949 members of the MMD Labo monitor group aged between 15 and 69 years old completed a private internet-based questionnaire. No further demographics were provided.


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