Almost all Japanese heard of Pokemon GO, 2 in 5 smartphone owners played it

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Do you know what Pokemon GO is? graph of japanese statistics

With Pokemon GO taking the world by storm, I suppose it is no surprise that this survey from Mobile Marketing Data Labo into Pokemon GO usage found that it was just as popular over here.

I am not in the least bit interested in it, and I don’t understand what all the fuss is about amongst adults who really should know better than to be faffing about chasing beasties that are normally found in McDonalds Happy Meals. Grow up the lot of you, bah humbug.

Here instead is an erotic Pikachu:

Japan As I See It

Research results

Q1: Do you know what “Pokemon GO” is? (Sample size=1,949)

Yes92.6%
No7.4%

Q2: Have you played Pokemon GO? (Sample size=1,453, smartphone owner who know Pokemon GO)

 Yes
(to SQ)
Downloaded, not playedNo
All39.0%3.7%57.3%
Male
N=711
42.1%4.1%53.9%
Female
N=742
36.1%3.4%60.5%
15-19 years old
N=164
51.2%4.9%43.9%
20-29 years old
N=410
48.0%3.7%48.3%
30-39 years old
N=403
37.5%3.5%59.1%
40-49 years old
N=273
29.3%3.3%67.4%
50-59 years old
N=118
35.6%3.4%61.0%
60-69 years old
N=85
15.3%4.7%80.0%

Q2SQ: What have you felt, what has happened playing Pokemon GO? (Sample size=567, multiple answer)

Battery loses charge quickly67.9%
Really fun game45.0%
Smartphone use has increased37.4%
Walk a lot34.0%
Fiddle with phone while walking34.0%
Communicate more with family, friends18.5%
Visit places I don’t usually go to17.3%
Gone Pokemon hunting with family, friends13.2%
Chatted with strangers6.2%
Bumped into people, objects5.5%
Fell over, got injured3.4%
Dropped, broke my smartphone3.4%
Other7.1%

Q3: Has Pokemon GO caused you to investigate switching to a smartphone? (Sample size=310, feature phone owners)

Yes10.3%
No89.7%

Demographics

Over the 25th and 26th of July 2016 1,949 members of the MMD Labo monitor group aged between 15 and 69 years old completed a private internet-based questionnaire. No further demographics were provided.

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