Almost all Japanese heard of Pokemon GO, 2 in 5 smartphone owners played it

With Pokemon GO taking the world by storm, I suppose it is no surprise that this survey from Mobile Marketing Data Labo into Pokemon GO usage found that it was just as popular over here.

I am not in the least bit interested in it, and I don’t understand what all the fuss is about amongst adults who really should know better than to be faffing about chasing beasties that are normally found in McDonalds Happy Meals. Grow up the lot of you, bah humbug.

Here instead is an erotic Pikachu:

Research results

Q1: Do you know what “Pokemon GO” is? (Sample size=1,949)

Yes	92.6%
No	7.4%

Q2: Have you played Pokemon GO? (Sample size=1,453, smartphone owner who know Pokemon GO)

	Yes (to SQ)	Downloaded, not played	No
All	39.0%	3.7%	57.3%
Male N=711	42.1%	4.1%	53.9%
Female N=742	36.1%	3.4%	60.5%
15-19 years old N=164	51.2%	4.9%	43.9%
20-29 years old N=410	48.0%	3.7%	48.3%
30-39 years old N=403	37.5%	3.5%	59.1%
40-49 years old N=273	29.3%	3.3%	67.4%
50-59 years old N=118	35.6%	3.4%	61.0%
60-69 years old N=85	15.3%	4.7%	80.0%

Q2SQ: What have you felt, what has happened playing Pokemon GO? (Sample size=567, multiple answer)

Battery loses charge quickly	67.9%
Really fun game	45.0%
Smartphone use has increased	37.4%
Walk a lot	34.0%
Fiddle with phone while walking	34.0%
Communicate more with family, friends	18.5%
Visit places I don’t usually go to	17.3%
Gone Pokemon hunting with family, friends	13.2%
Chatted with strangers	6.2%
Bumped into people, objects	5.5%
Fell over, got injured	3.4%
Dropped, broke my smartphone	3.4%
Other	7.1%

Q3: Has Pokemon GO caused you to investigate switching to a smartphone? (Sample size=310, feature phone owners)

Yes	10.3%
No	89.7%

Demographics

Over the 25th and 26th of July 2016 1,949 members of the MMD Labo monitor group aged between 15 and 69 years old completed a private internet-based questionnaire. No further demographics were provided.