One in three Japanese clinging to their feature phones


Which carrier do you use for your main mobile phone? graph of japanese statisticsInternetcom recently reported on a survey by MMD into feature phones, bog-standard non-smart phones.

My two-year mobile phone contract is up for renewal this month, and after a short visit to my local Docomo shop, I found that I will be paying about 7,000 yen, the cheapest data plan they offer, for up to three gigabytes of data, free wifi and a few free minutes, not that I actually phone anyone much. On the other hand, I can get a cheap SIM, including getting my current number moved over, with the same 3 gigs of data and fee wifi, for about 1,500 yen per month. A hard choice…

Research results

Q1: What type is your main mobile phone? (Sample size=6,588)

Smartphone (to SQ)61.4%
Feature phone (to SQ)33.2%
Don’t have a mobile phone5.3%

Over the last two years, excluding those without mobile phones, the smartphone percentage has been slowly growing, from 56.5% in April 2014, 62.5% in April 2015, and now 64.9% in April 2016, although the rate of growth has recently slowed down.

Q1SQ: Which carrier do you use for your main mobile phone? (Sample size=6,236)

Cheap SIM5.6%

The cheap SIM market share has been climbing, from 0.6% in April 2014, 2.1% in April 2015, to 5.6% in April 2016.


Between the 14th and 21st of April 2016 6,588 members of the MMD monitor group aged 15 or older completed a private internet-based questionnaire. No further demographics were provided.

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