Instagram used by over one in three young Japanese women

COLOPAL’s SmartAnswer recently conducted a survey into Instagram use, finding it most popular with younger girls and women.

Instagram is another thing that I’ve never got into, so I don’t know what I’m missing, but I suspect it is nothing much… If any of my readers feel like trying to convince me, please suggest accounts worth following, and I’ll give it a try. A quick search for “Instagram cats” gave me this:

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A post shared by Cats of Instagram (@cats_of_instagram)

Research results

Q1: Do you use the Instagram web site, app, etc? (Sample size=24,202)

	Yes	Used to	No, but know of it	No, and don’t know it
Male, teens	15.3%	5.7%	44.0%	35.0%
Male, twenties	16.7%	3.9%	49.0%	30.4%
Male, thirties	16.6%	3.9%	47.5%	32.0%
Male, forties	14.0%	3.1%	48.2%	34.8%
Male, fifties or older	14.5%	2.7%	35.0%	47.7%
Female, teens	36.9%	9.3%	37.9%	15.9%
Female, twenties	36.8%	5.4%	43.1%	14.7%
Female, thirties	25.4%	4.4%	50.7%	19.5%
Female, forties	17.0%	2.5%	51.6%	29.0%
Female, fifties or older	14.1%	2.0%	39.3%	44.6%

Q2: About how often do you use the Instagram web site, app, etc? (Sample size=Instagram users)

	Every day	Once every two, three days	Once a week	Once every two, three weeks	Once a month	Less than once a month
Male, teens	35.6%	16.3%	14.1%	7.8%	8.9%	17.4%
Male, twenties	33.2%	12.1%	18.3%	10.3%	9.0%	17.2%
Male, thirties	24.4%	15.3%	15.3%	10.6%	12.1%	22.3%
Male, forties	18.2%	18.5%	19.0%	11.4%	10.9%	22.0%
Male, fifties or older	19.9%	16.7%	15.6%	7.0%	13.4%	27.4%
Female, teens	41.1%	16.2%	11.7%	8.6%	9.0%	13.3%
Female, twenties	43.0%	15.9%	12.9%	8.3%	7.5%	12.4%
Female, thirties	34.0%	19.0%	14.1%	9.7%	7.9%	15.3%
Female, forties	30.8%	17.8%	12.7%	10.0%	9.2%	19.5%
Female, fifties or older	32.5%	12.2%	23.6%	7.3%	4.1%	20.3%

Q3: Have you ever uploaded a photo to Instagram? (Sample size=Instagram users)

	Yes
Male, teens	68.9%
Male, twenties	73.3%
Male, thirties	67,5%
Male, forties	62.2%
Male, fifties or older	60.8%
Female, teens	74.1%
Female, twenties	72.1%
Female, thirties	62.9%
Female, forties	56.5%
Female, fifties or older	52.0%

Q4: About how often do you upload photos to Instagram? (Sample size=Instagram photo uploaders)

	Every day	Once every two, three days	Once a week	Once every two, three weeks	Once a month	Less than once a month
Male, teens	4.3%	4.3%	15.1%	15.6%	20.4%	40.3%
Male, twenties	8.4%	8.1%	16.5%	15.8%	15.4%	35.8%
Male, thirties	8.2%	9.4%	17.0%	12.3%	15.1%	38.1%
Male, forties	5.2%	9.6%	10.5%	12.2%	14.4%	48.0%
Male, fifties or older	8.8%	10.6%	8.0%	6.2%	16.8%	49.6%
Female, teens	3.8%	8.2%	15.5%	21.9%	18.8%	31.8%
Female, twenties	3.5%	8.8%	16.1%	18.0%	15.2%	35.8%
Female, thirties	4.0%	10.7%	16.3%	18.0%	15.2%	35.8%
Female, forties	6.7%	6.2%	12.4%	17.7%	17.2%	39.7%
Female, fifties or older	6.3%	9.4%	20.3%	6.3%	12.5%	45.3%

Q5: About how many accounts do you follow on Instagram? (Sample size=Instagram users)

	100 or more	50 to 99	20 to 49	10 to 19	5 to 9	1 to 4	None
Male, teens	24.4%	15.9%	15.6%	11.5%	9.3%	15.2%	8.1%
Male, twenties	19.5%	10.8%	16.7%	17.2%	13.1%	13.9%	8.7%
Male, thirties	14.0%	12.3%	11.7%	17.4%	11.0%	20.4%	13.2%
Male, forties	10.9%	7.1%	9.8%	16.8%	15.5%	23.9%	16.0%
Male, fifties or older	8.1%	4.3%	11.3%	13.4%	14.0%	25.8%	23.1%
Female, teens	28.5%	17.5%	21.0%	12.5%	7.3%	7.9%	5.3%
Female, twenties	17.2%	16.6%	23.7%	15.4%	10.1%	10.5%	6.4%
Female, thirties	11.8%	10.7%	19.5%	15.5%	13.8%	16.8%	11.9%
Female, forties	7.6%	6.5%	11.4%	13.8%	18.4%	24.1%	18.4%
Female, fifties or older	4.9%	8.9%	3.3%	20.3%	13.0%	26.0%	23.6%

Q6: What kinds of accounts do you follow? (Sample size=Instagram users)

	Famous people	Corporate
Male, teens	69.3%	24.1%
Male, twenties	58.9%	29.0%
Male, thirties	56.5%	26.8%
Male, forties	56.0%	19.8%
Male, fifties or older	44.1%	17.7%
Female, teens	81.1%	28.5%
Female, twenties	75.9%	25.6%
Female, thirties	68.7%	27.0%
Female, forties	60.3%	25.4%
Female, fifties or older	44.7%	20.3%

Demographics

Between 7 pm on the 12th of January until 10 am on the 14th of January 2016 24,202 members of the Smart Answer monitor group completed a private internet survey.