Today is White Day in Japan, a second chance for chocolate makers to sell overpriced gifts; Valentine’s Day in Japan is for women to give gifts to men, so White Day is the day men are expected to return the favour. Thus this survey from goo Ranking looking at what gifts from men would make women run a mile. Furthermore, just to keep the balance, I’ll also present what items their girlfriends pulling from their bag would make men run a mile in the opposite direction.

My White Day gift was a bit of a disaster this year – I had a brush with the ‘flu over the weekend, and today it was pouring down, so I was in no mood for going shopping, so it was just a quick choice of a couple of cakes from a shop on the way home.

Here’s some nice chocolates to celebrate what’s left of the day!

swiss chocolate adapted to japanese habits (27 of 124)

Ranking results

Q1: What White Day gifts would make you run a mile? (Sample size=1,000 women)

Rank   Votes
1 Not getting any gift at all 325
2 Naff accessory 143
3 Chocolates that are obviously cheaper than the ones I gave him for Valentines 134
4 Uninteresting mug 100
5 Poem 95
6 Home-made CD 91
7 Special offer cookies from a supermarket 87
8 Fake branded item 81
9 Skimpy undies 76
10 Selfie 73
11 Totally uninteresting CD 70
12 Totally uninteresting book 64
13 Cuddly toy 62
14 Souvenir chocolates 59
15 Uninteresting, on sale clothes 58
16 Prize from a UFO catcher crane game 55
17 Adult toy 54
18 Kinkeshi, rubber action figures 52
19 Shoulder massage ticket 48
20 Print Club sticker 48
21 Keepsake from a dead relative, other jewelry 46
22 Bikkuriman chocolate (cheap chocolate with collectable cards) 42
23 Hand-made sweets 32
24 Lottery ticket 30
25 Small animal 30
26 Restaurant bottle keep card 28
27 Bouquet of flowers 19
28 Smartphone, feature phone 11
29 Spare key for his place 11
30 Wedding ring 10
31 Holiday tickets 5
32 Expensive dinner 3
33 Pair of tickets (concert, cinema, etc) 3
34 Eraser 2
35= Naff handkerchief 1
35= Book token 1
35= Fluffy socks 1
35= Football (soccer) kit 1
35= Handmade object 1
35= Uninteresting interior item 1
35= Cash 1
35= Pressure cooker 1
  Other 147

Q2: What items would you hate to see your girlfriend pulling out from her handbag? (Sample size=250 men)

Rank   Percentage
1= Toothbrush not in protective case, etc 13.6%
1= Business card from a dodgy shop 13.6%
3 Self-improvement book 8.9%
4 Loose change 6.9%
5 Gossip mag 6.3%
6 Wallet with velcro tape closure 6.2%
7 Alcohol 5.8%
8 Half-eaten pack of sweets 5.6%
9 Silica gel 5.3%
10 Sour plums 4.3%
11 Tatty family photo 4.0%
12 Toilet deodorant spray 3.8%
13 Smartphone I’ve never seen before 3.3%
14= Snack food that looks like they bought it this morning 2.9%
14= Paper money 2.9%
16 Cuddly toy 2.4%
17 Branded accessory 2.2%
18 Receipt 1.1%
19 Energy drink 0.7%
20 Feature phone 0.4%

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