Top Japanese web site annoyances


goo Ranking took a look at what things on web sites annoy people.


goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 10th and 12th of February 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No further demographics were given.

Most of the moans seem to be related to adverts; I have various adverts here, so I hope few of these annoyances appear here. If they do annoy you, or if other aspects of this site do, please let me know in this thread.

I’m not sure the best way to illustrate an advertisement. Maybe I’ll skip a picture today to give my own advertising more space?

Ranking result

Q: What would make you start to think someone may be an otaku? (Sample size=500)

Rank Percentage
1There is an interstitial advert to dismiss before getting to the contents50.2%
2The advertising follows me as I scroll45.8%
3There is a huge soft-porn advertising banner44.6%
4Whatever site I visit the same adverts appear43.4%
5A fake “YOU HAVE A VIRUS!” advertisement appears34.4%
6The images are huge so it takes a long time for the text to appear34.2%
7On a smartphone, my swipes to scroll get interpreted as clicks on advertisements33.2%
8Video adverts auto-play31.4%
9I need to be a paid member to read further28.8%
10After filling in a long membership form, it ends with a “That ID has already been registered”25.6%
11Facebook pages I can only read if I Like them23.6%
12The page is nothing but advertisements18.6%
13=There is a close-up photo of some old guy15.8%
13=The same column appears on various sites15.8%
15Entry fields have over-strict rules for valid text14.4%
16Something changes my start page without me knowing14.2%
17Advertisements that I thought were comics5.8%
18Advertisements are too personalised3.6%
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