Today is a rather ordinary survey, a regular look by NTT Com Research (ex-goo Research) into electronic cash, their fourth regular survey into this topic.


Between the 11th and 17th of March 2015 1,065 members of the NTT Com Research monito group completed a private, internet-based questionnaire. 53.6% of the sample were male, 2.2% in their teens, 27.3% in their twenties, 21.8% in their thirties, 16.9% in their forties, and 31.8% aged fifty or older.

I have a bit of confusion over the numbers here; there is a clear statement that from the 1,065 in the sampe, 336 were non-users of electronic cash, a figure backed up by the sample size for Q2. However, this means 31.5% were non-users (this percentage is also mentioned in the text), but in Q1 it is 28.0% from the full sample that say they are currently non-users.

Instead of a graph, here is Hello Kitty dressed up as the duck-billed platypus mascot for Osaka area JR railway IC card.

Hello Kitty x ICOCA Mascot

Research results

Q1: Do you currently use electronic cash? (Sample size=1,065, multiple answer)

Currently on smartphone, feature phone 20.7%
Used to use on smartphone, feature phone 4.6%
Currently on computer 14.3%
Used to use on computer 2.5%
Currently on IC, magnetic card 55.5%
Used to use on IC, magnetic card 3.5%
Not currently using any 28.0%

Q2: Why don’t you use electronic cash? (Sample size=336, multiple answer)

Don’t feel the need for it 72.9%
Worried about security 21.7%
Difficult to know, manage how much money I use 18.5%
No places, services nearby that use it 9.2%
Want to use, but don’t know how to 9.5%
Other 3.3%


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