Japan’s largest recipe sharing site, CookPad, recently conducted a survey into Easter.

easter bunnies

Demographics

Between the 17th and 20th of February 2015 2,599 people subscribed to the CookPad email newsletter completed a private internet-based questionnaire. 89% of the sample were female, 11% male, 2% were in their teens, 13% in their twenties, 31% in their thirties, 33% in their forties, and 21% aged fifty or older.

I’m quite suprised, indeed I find it difficult to believe that according to Q1SQ1 almost one in four know that Easter is the first Sunday after the first full moon after the Spring Equinox; I doubt if you’d get that high a figure even in a Christian country!

Suprisingly, chocolate Easter eggs are not a thing here, but around my local station, a cake shop is selling cute bunny and chick-themed petit fours, and an ice cream shop similarly-themed ice cream novelties.

Research results

Q1: Do you know “Easter”? (Sample size=2,599)

Yes (to SQ1) 77%
No 23%

Q1SQ1: Which of the following do you know regarding Easter? (Sample size=2,000, multiple answer)

Eggs are a symbol of ressurection 63%
Recently, even in Japan, Easter events are being held at theme parks, etc 42%
Easter is the first Sunday after the first full moon after the Spring Equinox, an event to celebrate the ressurection of Christ 31%
Rabbits are a symbol of fertility 24%
In 2015 Easter is the 5th of April 8%
Other 3%
Nothing in particular, just the name 22%

Q1SQ2: Last year, what did you do regarding Easter? (Sample size=2,000, multiple answer)

Went to an event at a theme park, etc 10%
Made an Easter Egg 8%
Bought Easter goods 7%
Ate an Easter dish 7%
Other 3%
Didn’t do anything 75%

Q1SQ3: This year, do you want to do something related to Easter? (Sample size=2,000)

Yes (to SQ4) 57%
No 43%

Q1SQ4: This year, what do you what to do related to Easter? (Sample size=1,139, multiple answer)

Want to do something, but don’t know what to do 46%
Eat an Easter dish 30%
Make an Easter Egg 26%
Go to an event at a theme park, etc 17%
Buy Easter goods 14%
Other 3%

Q1SQ5: This year, why do you want to do something related to Easter? (Sample size=1,139, multiple answer)

Want to enjoy a home party with family, friends 38%
Easter goods, motifs are cute, elegant 37%
Want to pass on seasonal events to my children 35%
Got interested in it after seeing something about it at a theme park, on television, etc 22%
Want to adopt overseas culture 20%
Want to share photos, messages with people through SNS, etc 9%
Other 5%

1 Comment

Easter in Japan & Happy Easter! | Kokoro 心 · March 27, 2015 at 20:05

[…] you still don´t believe in Japanese Easter, take a look at these percentages, you will change your […]

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