The ex-goo Research, now known as NTTCom Research, recently conducted a survey into video distribution services


Between the 22nd and 24th of January 2015 1,018 members of the NTTCom Research monitor panel completed a private internet-based questionnaire. 53.6% of the sample were male, 13.7% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.5% in their forties, 14.7% in their fifties, and 17.5% aged sixty or older.

I think that the survey is a bit flawed as the survey seems specifically about legal distribution of commercial contents, such as with YouTube Movies, but I wonder how many people just assumed the survey was about YouTube itself; however perhaps there was more background explained to the survey respondents?

A couple of months ago I signed up for a free trial of J:COM On-Demand, but I just didn’t have any time to watch anything, so I just cancelled last night.

Research results

Of the original sample, 786 (77.2%) knew at least one video distribution service (including video sharing service). They were asked the following.

Q1: Which of the following video distribution services (including video sharing services) do you know of? (Sample size=786, multiple answer)

YouTube Movies 72.1%
hulu 62.8%
Nico-nico Douga Channel 62.0%
Hikari TV 54.3%
NHK On-Demand 50.9%
GYAO! Store 44.1%
dVideo 40.2%
Sky Perfect! On-Demand 31.6%
acTVila 28.8%
J:COM On-Demand 28.6%
U-NEXT 24.6%
iTunes Store 20.7%
Bandai Channel 20.4%
WOWOW Members On-Demand 17.4%
UULA 12.3%
Video Pass 12.1%
Video Unlimited 3.4%
Don’t know the service name, etc 1.8%

Q1SQ1: Which of the following video distribution services (including video sharing services) have you used? (Sample size=457, multiple answer)

YouTube Movies 51.6%
Nico-nico Douga Channel 39.8%
hulu 18.2%
GYAO! Store 17.9%
Hikari TV 13.8%
dVideo 9.2%
iTunes Store 9.0%
U-NEXT 8.5%
NHK On-Demand 8.3%
WOWOW Members On-Demand 7.4%
Bandai Channel 5.5%
acTVila 5.5%
Sky Perfect! On-Demand 5.0%
J:COM On-Demand 3.9%
Video Pass 2.4%
UULA 1.3%
Video Unlimited 0.7%
Don’t know the service name, etc 3.9%

Q1SQ2: Which of the following video distribution services (including video sharing services) do you use the most? (Sample size=457)

YouTube Movies 30.0%
Nico-nico Douga Channel 14.2%
GYAO! Store 5.3%
WOWOW Members On-Demand 4.4%
Hikari TV 3.9%
hulu 3.7%
dVideo 2.2%
iTunes Store 1.8%
U-NEXT 1.3%
NHK On-Demand 1.3%
J:COM On-Demand 0.7%
acTVila 0.7%
Sky Perfect! On-Demand 0.4%
Video Pass 0.2%
Don’t know the service name, etc 1.3%
Currently not using any service 28.4%

Q1SQ3: On which of the following devices have you viewed video? (Sample size=457, multiple answer)

Smartphone 48.6%
PC 35.2%
Television 28.7%
Tablet 27.4%
Other 0.9%


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