The ex-goo Research, now known as NTTCom Research, recently conducted a survey into video distribution services
Between the 22nd and 24th of January 2015 1,018 members of the NTTCom Research monitor panel completed a private internet-based questionnaire. 53.6% of the sample were male, 13.7% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.5% in their forties, 14.7% in their fifties, and 17.5% aged sixty or older.
I think that the survey is a bit flawed as the survey seems specifically about legal distribution of commercial contents, such as with YouTube Movies, but I wonder how many people just assumed the survey was about YouTube itself; however perhaps there was more background explained to the survey respondents?
A couple of months ago I signed up for a free trial of J:COM On-Demand, but I just didn’t have any time to watch anything, so I just cancelled last night.
Of the original sample, 786 (77.2%) knew at least one video distribution service (including video sharing service). They were asked the following.
Q1: Which of the following video distribution services (including video sharing services) do you know of? (Sample size=786, multiple answer)
YouTube Movies 72.1% hulu 62.8% Nico-nico Douga Channel 62.0% Hikari TV 54.3% NHK On-Demand 50.9% GYAO! Store 44.1% dVideo 40.2% TSUTAYA TV 33.2% Sky Perfect! On-Demand 31.6% acTVila 28.8% J:COM On-Demand 28.6% U-NEXT 24.6% iTunes Store 20.7% Bandai Channel 20.4% WOWOW Members On-Demand 17.4% UULA 12.3% Video Pass 12.1% Video Unlimited 3.4% Don’t know the service name, etc 1.8%
Q1SQ1: Which of the following video distribution services (including video sharing services) have you used? (Sample size=457, multiple answer)
YouTube Movies 51.6% Nico-nico Douga Channel 39.8% hulu 18.2% GYAO! Store 17.9% Hikari TV 13.8% dVideo 9.2% iTunes Store 9.0% U-NEXT 8.5% NHK On-Demand 8.3% WOWOW Members On-Demand 7.4% Bandai Channel 5.5% acTVila 5.5% Sky Perfect! On-Demand 5.0% J:COM On-Demand 3.9% TSUTAYA TV 3.5% Video Pass 2.4% UULA 1.3% Video Unlimited 0.7% Don’t know the service name, etc 3.9%
Q1SQ2: Which of the following video distribution services (including video sharing services) do you use the most? (Sample size=457)
YouTube Movies 30.0% Nico-nico Douga Channel 14.2% GYAO! Store 5.3% WOWOW Members On-Demand 4.4% Hikari TV 3.9% hulu 3.7% dVideo 2.2% iTunes Store 1.8% U-NEXT 1.3% NHK On-Demand 1.3% J:COM On-Demand 0.7% acTVila 0.7% Sky Perfect! On-Demand 0.4% TSUTAYA TV 0.2% Video Pass 0.2% Don’t know the service name, etc 1.3% Currently not using any service 28.4%
Q1SQ3: On which of the following devices have you viewed video? (Sample size=457, multiple answer)
Smartphone 48.6% PC 35.2% Television 28.7% Tablet 27.4% Other 0.9%