Majority of Japanese did not visit cinema last year

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What is the appropriate length of a movie? graph of japanese statisticsAeon Cinema, a cinema operator, recently released the results of a survey into cinema-going habits.

Demographics

Between the 17th and 19th of January 2014 1,204 members of the public from all over Japan completed an internet questionnaire, although it is not specified how the sample was selected. 50.2% of the sample were male, 19.9% in their twenties, 19.9% in their thirties, 19.9% in their forties, 20.0% in their fifties, and 20.1% aged sixty or older.

Last year I probably managed about six or so movies, mostly western human drama stories. I find action and SF movies these days a bit too loud and intense; the one I went to last year was Total Recall, which was pretty atrocious.

From this summer, though, I qualify for the old folks discount at my usual chain, so perhaps I’ll be seeing more movies in the second half of the year? For the first half, I want to see Rush and The Hobbit part two, both of which are not out here yet.

Research results

Q1: Last year, 2013, how many times did you watch a movie at a cinema? (Sample size=1,204)

Never57.8%
Once to thrice28.2%
Four to eight times9.1%
Nine to eleven times1.8%
Twelve or more times3.2%

Q2: What was the main reason why you didn’t watch more (any) movies at a cinema last year? (Sample size=1,204)

 AllDidn’t attend any movies
No films I wanted to see14.5%25.0%
Didn’t have time to visit the cinema14.2%24.6%
Not interested in movies11.1%19.3%
No cinemas close at hand8.2%14.2%
No-one to go with3.5%6.0%
Not interested in, hate cinemas1.7%2.9%
Other4.7%8.0%
No reason42.2%

Q3: Who did you go to the cinema with last year? (Sample size=movie goers, multiple answer)

By myself33.5%
With friends13.9%
With boyfriend, girlfriend5.4%
With spouse26.3%
With children, family20.0%
Other0.9%

Q4: Which genres of movies did you go to see last year? (Sample size=1,204, multiple answer)

 FirstSecondThird
TwentiesDomestic animation (30.4%)Western SF, action (22.9%)Domestic human drama (20.0%)
ThirtiesDomestic animation (18.3%)Western SF, action (13.8%)Domestic human drama (7.1%)
FortiesDomestic human drama (18.3%)Western SF, action (15.8%)Domestic animation (13.3%)
FiftiesDomestic human drama (20.7%)Western SF, action (19.5%)Western human drama (13.7%)
Sixties plusDomestic human drama (18.1%)Western SF, action (14.0%)Western human drama (13.6%)

Note that the 57.8% who didn’t go to the cinema last year were included in the calculations.

Q5: What is the appropriate length of a movie? (Sample size=1,204)

Less than an hour1.4%
One to one and a half hours12.0%
One and a half to two hours55.1%
Two to two and a half hours28.7%
Two and a half to three hours2.2%
More than three hours0.6%
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4 Trackbacks \ Pings »

  1. February 11, 2014 @ 19:18

    […] … most people couldn’t give a reason. They just did not care. Moreover, most people who went did so by themselves. The most popular genre was Japanese animation. Deeply troubling if you consider that Japan is where most Western countries are headed in terms of the demographics curve. Link. […]

  2. February 17, 2014 @ 11:51

    […] Japanese People’s Cinema Going Habits […]

  3. March 12, 2014 @ 11:54

    […] Japanese People’s Cinema Going Habits […]

  4. January 27, 2016 @ 08:57

    […] … most people couldn’t give a reason. They just did not care. Moreover, most people who went did so by themselves. The most popular genre was Japanese animation. Deeply troubling if you consider that Japan is where most Western countries are headed in terms of the demographics curve. Link. […]